Regional Marketing Specialist (PHL)

About the Role

Key Responsibilities

• Maintains responsibility for planning and executing all Regional sponsorships and niche marketing events
• Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events
• Facilitates the communications and information between site coordinators and vendors
• Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels
• Implements relevant and effective marketing and advertising in advance of the event
• Develops contingency plans for events and independently and quickly responds to unexpected incidents
• Completes pre- and post-event analysis to provide recommendations and guidance for future activities
• Performs analysis of marketing reports and processes
• Provides input and recommendations for changes in processes for future marketing endeavors
• Acts as a leader regarding Regional digital activities
• Partners with Corporate Communications to update Subaru's Facebook page and Twitter account to feature Regional events and news
• Maintains responsibility for the Regional Marketing budget and the accuracy of Zone Marketing budgets
• Manages costs for sponsorships and events, including balancing the budget and working with Accountants on any cost-, payment-, or budget-related matters
• Acts as Regional Love Promise point of contact by producing and coordinating Love Promise events for Regional and Zone employees
• Ensures the Love Promise is integrated into consumer events when applicable
• Implements events and marketing efforts for Subaru Loves the Earth, Loves to Care, Loves Learning, Loves to Help, and Loves Pets for the Region
• Tracks retailer participation, orders support materials, and ensures Love Promise stories are submitted at Region, Zone, and retailer level

Requirements

• Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy
• Must be approved as an 'Authorized Driver' by Risk Management to operate a company vehicle prior to vehicle operation
• 4-year college degree or equivalent experience (4-6 years)
• Customer-handling experience, problem-solving skills, and strong attention to detail
• Experience in event management and marketing analysis
• Ability to develop contingency plans and respond quickly to unexpected incidents
• Strong communication skills for coordinating with vendors, site coordinators, and internal teams

Nice to Have

• Experience with digital marketing activities and social media management
• Experience in community or corporate social responsibility initiatives
• Leadership experience in regional or large-scale event planning

Qualifications

• 4-year college degree or equivalent experience (4-6 years)

Benefits & Perks

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs
• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License