Remote - Professional 5, Digital Marketing

Green Dot Corporation

Full Time

Senior

118k-178k

9 days ago

Job Description

About the Role

We're looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone's fingertips. At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission. The role involves leading and scaling our affiliate marketing efforts, with opportunities to develop cross-channel leadership and support the Direct Mail program as a backup manager. Green Dot is a financial technology and registered bank holding company committed to transforming the way people and businesses manage and move money, offering a broad set of financial products and services, with a mission to give people the power to bank seamlessly, affordably, and with confidence.

Key Responsibilities

Identify, recruit, and activate high-potential affiliate, co-registration, and lead generation partners aligned with our customer acquisition goals.
Analyze performance data to improve conversion rates, reduce CAC, and maximize ROI, including leading creative testing and iterating based on insights.
Build and nurture strong relationships with affiliate partners—from onboarding and testing to performance reviews and long-term growth.
Work with Brand Marketing to test banners, copy, landing pages, and seasonal promotions that drive engagement and results.
Partner with Compliance, Legal, Analytics, Product, and Brand teams to ensure seamless and compliant campaign execution.
Present performance updates and growth opportunities to the D2C leadership team using data to inform strategy and decision-making.
Learn and support the Direct Mail channel as a backup manager, including campaign planning, vendor coordination, performance analysis, and optimization.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
5-10+ years of experience in digital marketing, with a focus on affiliate, co-reg, or lead generation.
Proficiency with affiliate platforms (e.g., Impact, CJ, Cake).
Deep understanding of performance metrics such as CPA, LTV, ROAS, CTR.
Strong analytical skills and fluency in Excel for reporting and forecasting.
Excellent communication, negotiation, and project management skills.
Highly organized, proactive, and able to manage multiple priorities.
Experience in fintech is a plus.
Interest or exposure to Direct Mail and offline acquisition channels is a strong advantage.

Nice to Have

Experience in fintech.
Interest or exposure to Direct Mail and offline acquisition channels.

Qualifications

Educational background with a Bachelor's degree in Marketing, Business, or related field.

Benefits & Perks

Competitive salary range of $118,400 to $177,600 per year, determined by qualifications and location.
Work from Anywhere model promoting remote work benefits.
Inclusive and diverse company culture with reasonable accommodations and respect for privacy rights.

Working at Green Dot Corporation

Green Dot promotes diversity and provides equal opportunity for all applicants and employees. The company is dedicated to building a workplace that values a variety of backgrounds, perspectives, and skills. They believe that inclusivity enhances work and work environment, and they support candidates with reasonable accommodations. The company's values include Stewardship, Trust, Action, High Performance, and Teamwork.

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