Director Affiliate Marketing

Im Solutions

Tampa, FL

Full Time

Director

5 days ago

Job Description

About the Role

LeadingResponse is a full-service marketing company that helps clients in financial services, healthcare, legal, and senior living connect with high-intent consumers through data-driven, omnichannel marketing. The company develops response-focused marketing strategies and solutions, including seminar marketing, appointment setting, direct marketing campaigns, digital marketing, and hyper-local solutions. The role of Director Affiliate Marketing involves building and scaling a proprietary affiliate channel to directly drive company revenue, with a focus on transparency, performance, and measurable results. The position is based in Atlanta, GA, with occasional travel to Tampa, FL.

Key Responsibilities

Design, build, and manage a proprietary affiliate network targeting MVA case leads
Define and execute affiliate strategy: partnerships, commission tiers, incentive structures, compliance, and performance standards
Research, identify, vet, and onboard new affiliates (media buyers, publishers, legal marketers, influencers)
Set up tracking and attribution via platforms like Everflow, Tune, or CAKE and enforce strict compliance frameworks (TCPA, FTC, CAN-SPAM, ABA)
Develop roadmap for continuous testing, optimization, and creative execution across landing pages, ad copy, and funnels
Monitor and report on acquisition cost per signed client, ROI, LTV, fraud flags, and churn
Collaborate cross-functionally with intake and case management teams to ensure high-quality leads convert to signed clients
Create and QA affiliate resources: creative, landing pages, disclosures, guidelines
Handle day-to-day communication, questions, and resolve issues to ensure smooth execution

Requirements

4+ years' experience managing affiliate marketing or performance lead-gen channels (legal, insurance, or related high-intent verticals strongly preferred)
Proven track record of scaling affiliate programs to multimillion dollar revenue
Expertise in compliance frameworks (TCPA, CAN-SPAM, FTC, ABA Rules)
Mastery of affiliate and call-tracking tools (Everflow, CAKE, Ringba, Lead Docket, etc.)
Strong negotiation, relationship management and budget ownership experience
Entrepreneurial, builder mindset with excellent communication and project leadership skills

Nice to Have

Existing network of affiliates in auto accident, insurance, or legal verticals
Hands-on creative development experience (landing pages, banners, ad copy)
Experience in legal intake or signed-case pay-per-call systems
Bilingual (English/Spanish) for expansion

Benefits & Perks

Own and grow affiliate strategy
Collaborate with a high-performing, cross-functional marketing team
Enjoy a flexible work schedule and opportunities for professional growth
Creative, fast-paced work environment
Competitive base salary
Two weeks paid vacation during the first full year
Fitness reimbursement
Referral bonus program
Health/Dental/Vision/HSA/FSA coverage available from the first of the month following hire
401(k) with company match
Paid holidays