Principal, Affiliate Marketing & Direct Mail

About the Role

Key Responsibilities

• Own the Affiliate Program strategy and expand the program to include content, influencers, and partner networks to drive incremental revenue and open new marketing opportunities.
• Manage the direct-to-consumer mail strategy and process, including briefing, pagination, and creative execution with cross-functional teams.
• Plan and execute tactical marketing campaigns (Tier 2,3) for affiliate and direct mail programs.
• Manage partner agencies and external vendors, providing clear direction and strategic leadership.
• Coordinate the request process for program creative needs and contribute to design feedback for direct mail campaigns.
• Support the launch of referral marketing programs in partnership with Loyalty, Ecommerce, and Digital Products teams.
• Oversee budget management, including quarterly/yearly forecasting and modeling in collaboration with external vendors and agencies.
• Analyze campaign data, draw insights, and communicate results to optimize spending and improve performance.
• Report on eCommerce campaign performance, including weekly KPIs and actionable insights.
• Develop test and learn opportunities across programs with aligned KPIs.
• Own measurement and reporting on all affiliate and direct mail programs, working closely with Paid Media agencies, data vendors, and Analytics teams.
• Monitor and report monthly KPIs to stakeholders via dashboards.
• Collaborate with internal teams (Digital Products, Marketing, Creative, eCommerce, Analytics, IT) and external vendors to deliver programs and workstreams.
• Define tools and metrics to measure, report, and optimize marketing investments.
• Perform other responsibilities as required.

Requirements

• Bachelor's degree in business, marketing, communications, or equivalent experience.
• 10+ years of experience executing digital customer experiences, preferably within consumer brands driving performance programs.
• 5+ years of experience working within an eCommerce, Digital Marketing, or Paid Media team.
• Strong analytical skills with the ability to access data and create strategies to drive brand growth.
• Proficiency with Microsoft Excel and PowerPoint; experience with Tableau and Adobe Analytics is a plus.
• Experience with project management tools such as JIRA or Smartsheet is a plus.
• Excellent interpersonal, listening, and communication skills, including slide composition.
• Ability to organize and prioritize workload, meet deadlines, and adapt to changing priorities.
• Demonstrated initiative, innovation, and a bias towards action.
• Ability to work collaboratively with diverse teams and influence stakeholders.
• Strong runner focus with the ability to anticipate and react to runner needs.

Nice to Have

• Experience with Tableau and Adobe Analytics.
• Experience with JIRA, Smartsheet, or other project management tools.

Qualifications

• Bachelor's degree in business, marketing, communications, or equivalent experience.

Benefits & Perks

• Medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K savings plan and match, employee assistance program, transportation assistance.
• Paid time off including three to five weeks of paid leave, eleven paid holidays, sick and parental leave.
• Annual bonus based on company performance.
• Perks including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.