St. Luke's University Health Network logo

Reputation Management Partner

St. Luke's University Health Network

Bethlehem, PA
Full Time
Mid Level
59k-85k
14 days ago

Job Description

About the Role

The Reputation Management Partner promotes and protects the St. Luke's brand by engaging with community members, patients, and staff to build a positive network reputation. The role involves monitoring, engaging, and responding to third-party reviews, social media interactions, and unsolicited communications, as well as supporting marketing initiatives and conducting market research to enhance brand awareness within the healthcare setting.

Key Responsibilities

  • Continuous online social media monitoring utilizing Marcon software.
  • Manage network comments, questions, and concerns.
  • Assist in social media publishing process strategy and content development.
  • Support and collaborate with marketing colleagues to promote brand awareness.
  • Complete special market research projects including online competitor analysis.
  • Assist in recruiting focus group participants.
  • Participate in social media planning sessions.
  • Stay abreast of constantly changing social media landscape outlets and behaviors.
  • Daily review of media outlets for brand mentions and relevant news.
  • Maintain online event calendar as assigned.

Requirements

  • A bachelor's degree in business, marketing, communications or a related field preferred.
  • Three to five years in healthcare or related field preferred.
  • Experience with social media monitoring and engagement.
  • Ability to use computer equipment with hand and finger dexterity.
  • Ability to sit and stand for up to 7 hours per day, with physical capacity to crouch, kneel, lift objects up to 40 pounds, and push objects up to 80 pounds.
  • Good visual and hearing abilities related to general, near, color, peripheral vision, and normal telephone conversations.

Nice to Have

  • Experience in healthcare or related field.

Qualifications

  • Bachelor's degree in business, marketing, communications or a related field (preferred).

Working at St. Luke's University Health Network

St. Luke's is dedicated to excellence in caring for the sick and injured, educating healthcare providers, and improving access to care in the community. The organization values its employees' skills, experience, and compassion, emphasizing a mission-driven environment committed to quality service and community engagement.

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Job Details

Posted AtJul 22, 2025
Job CategorySocial Media
Salary59k-85k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About St. Luke's University Health Network

Website

slhn.org

Location

Bethlehem, PA

Industry

General Medical and Surgical Hospitals

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