Reputation Management Partner

ST. LUKES's HOSPITAL & HEALTH NETWORK

Bethlehem, PA

Full Time

Mid Level

14 days ago

Job Description

About the Role

The Reputation Management Partner promotes and protects the St. Luke's brand by engaging with community members, patients, and staff to build a positive network reputation. The role involves monitoring, engaging, and responding to third-party reviews, social media activity, and unsolicited communications, as well as supporting marketing efforts and conducting market research to enhance brand awareness.

Key Responsibilities

Continuous online social media monitoring utilizing Marcon software.
Manages networkments, questions, concerns.
Assist in social media publishing process strategy and/or content development as identified.
Support and collaborate with marketing colleagues to promote brand awareness.
Completes special market research projects including online competitor analysis.
Assists in recruiting focus group participants.
Participation in social media planning sessions.
Stay abreast of constantly changing social media landscape outlets and behaviors.
Daily review of media outlets for brand mentions and other relevant news.
Maintains online event calendar as assigned.

Requirements

A bachelor's degree in business, marketing, communications or a related field preferred.
Three to five years in health care or related field preferred.
Requires hand and finger dexterity to use computer equipment.
Seeing as it relates to general, near, color and peripheral vision.
Hearing as it relates to normal and telephone conversations.

Nice to Have

Experience with social media management and monitoring tools.
Experience in market research or brand management in healthcare.

Qualifications

Bachelor's degree in business, marketing, communications or a related field (preferred).
Three to five years in healthcare or related field (preferred).

Working at ST. LUKES's HOSPITAL & HEALTH NETWORK

St. Luke's is dedicated to excellence in caring for the sick and injured, educating healthcare providers, and improving access to care in the communities it serves. Employees are valued as the organization's most valuable asset and are committed to the organization's mission.

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