Research Analyst, Marketing Audience Insights

About the Role

Key Responsibilities

• Manage the development and analysis of 5 company brand tracking surveys to measure brand health, understand performance against team goals, and identify opportunities for marketing, product, and editorial teams. This includes writing questionnaires, collaborating with tracking vendors, analyzing large datasets to uncover insights, and developing reports with clear, research-driven visuals and recommendations.
• Implement qualitative and quantitative research studies among our target audience to support the creative development process (e.g., perception studies, creative concept tests)--from developing screeners and questionnaires, to launching surveys and unmoderated studies, to reporting results to partners.
• Manage social listening analysis and measure the success of earned media and social media efforts.

Requirements

• 2+ years of collaborative hands-on experience in marketing research or consumer insights, with an emphasis on quantitative research methodologies.
• 1+ years experience leading all facets of a brand health tracking program, including questionnaire development, data mining, reporting and vendor relationship.
• 1+ years of experience analyzing large datasets, identifying insights, and creating clear, compelling presentations.

Nice to Have

• 1+ years of experience implementing qualitative research studies, including screener development, discussion guides, and qualitative reporting.
• 1+ years of experience working with any of the following: SPSS or R, international market research, a consumer app or online subscription company.
• Interest and fluency in social media measurement for platforms like Instagram, TikTok and YouTube.

Benefits & Perks

• The annual base pay range for this role is between $88,000-$95,000 USD.