(S) Seasonal Copywriter - Performance Content

Sxsw

Austin, TX

Contract

Mid Level

11 days ago

Job Description

About the Role

SXSW is seeking a sharp, strategic Seasonal Copywriter to support our Marketing team through one of the most exciting times of the year. In this role, you'll write high-impact, conversion-focused copy for digital campaigns across email, paid media, and landing pages, supporting both the SXSW and SXSW EDU events. This position will collaborate with team members across Marketing, Content, Programming, and Partnerships to shape messaging at every stage of the funnel, from awareness to engagement and conversion.

Key Responsibilities

Craft compelling, action-oriented copy for paid ads, email campaigns, website, landing pages, and digital promotions.
Adapt brand voice and tone across multiple verticals, including SXSW EDU, Music, Film & TV, and Innovation.
Collaborate cross-functionally to align messaging across platforms.
Support A/B testing and optimize copy based on performance data.
Contribute to copy strategy and audience segmentation plans.
Help maintain brand voice across channels while tailoring messaging by funnel stage.
Assist with website content needs, microcopy, and UX writing as needed.

Requirements

3+ years of experience writing performance-driven copy (agency, in-house, or freelance).
Portfolio that shows high-converting emails, landing pages, and paid media copy.
Comfortable interpreting data and optimizing creatives based on results.
Strong grasp of audience segmentation, user journey, and funnel-based messaging.
Excellent writing, editing, and communication skills.
Experience with tools such as Hubspot, Airtable, GSuite, and major ad platforms (Meta, Google, etc.).
Agile, collaborative, and able to work quickly and efficiently under tight deadlines.
Must be based in Austin, Texas, and able to reliably work from the SXSW office during the term of the contract.
Familiarity with SXSW verticals and audiences is a plus.

Qualifications

Experience with tools such as Hubspot, Airtable, GSuite, and major ad platforms (Meta, Google, etc.).
Must be based in Austin, Texas, and able to reliably work from the SXSW office during the term of the contract.

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