Sales and Marketing Analytics Manager - Sprinturf

About the Role

Key Responsibilities

• Design and implement sales enablement programs and tools to streamline workflows, improve close rates, and boost sales productivity.
• Own the development of sales reporting frameworks in HubSpot and Power BI with a focus on forecasting, pipeline visibility, and team accountability.
• Collaborate with sales leadership to identify operational gaps, automate processes, and develop scalable systems for outreach and follow-up.
• Build, manage, and optimize HubSpot workflows, lead scoring, segmentation, and CRM alignment for marketing efficiency.
• Manage and maintain website content and landing pages using WordPress and HubSpot CMS, ensuring optimal user experience and performance.
• Coordinate multi-channel campaigns, lead nurturing flows, and campaign landing pages across both brands.
• Align closely with marketing and sales stakeholders to ensure lead quality, attribution accuracy, and handoff effectiveness.
• Lead KPI design and performance tracking across sales and marketing, creating executive dashboards and self-serve reporting structures.
• Oversee daily operation and refinement of AEO and GEO tools, integrating AI-driven optimizations into content, targeting, and conversion strategies.
• Continuously evaluate and recommend AI platforms and martech solutions that enhance customer engagement, sales performance, and automation.
• Translate data into strategic recommendations through presentations and reports tailored to leadership.

Requirements

• HubSpot Reporting Certification is required.
• 3 or more years of experience in sales operations, marketing analytics, or marketing automation.
• Proven HubSpot expertise, including advanced dashboard and report creation, workflow development, and hands-on use of HubSpot CMS.
• Experience managing and updating websites using WordPress, HubSpot, and CMS best practices.
• High proficiency in Power BI or comparable business intelligence tools.
• Experience with AI tools for marketing and sales, such as chatbots, predictive analytics, or generative content platforms.
• Strong understanding of sales pipelines, buyer journeys, and marketing attribution models.
• Excellent communication and project management skills with the ability to operate cross-functionally and independently.
• Analytical thinker who thrives in fast-paced environments and is passionate about data-informed decision-making.
• Bachelor's degree in marketing, business, data analytics, or a related field.

Nice to Have

• Experience with AI tools for marketing and sales, such as chatbots, predictive analytics, or generative content platforms.

Qualifications

• Bachelor's or better in Marketing or related field.
• HubSpot Reporting Certification is required.

Benefits & Perks

• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and certification support.
• Collaborative, mission-driven team environment.