Sales & Marketing Business Analyst

SRP Companies

Denver, CO

Full Time

Senior

90k-105k

2 days ago

Job Description

About the Role

We're looking for a data-driven, detail-oriented analyst to join our team and help power smarter decisions across Sales, Product, and Marketing. The Corporate Sales & Marketing Business Analyst will turn complex data into actionable insights, strengthen forecast accuracy, and ensure our strategies are backed by the right metrics. This role partners with leadership and cross-functional teams to drive growth and performance.

Key Responsibilities

Analyze SKU, category, customer, and rep-level performance to spot early trends, close KPI gaps, and uncover growth opportunities.
Partner with Sales Directors to improve Salesforce pipeline tracking, validate opportunity data, ensure stage accuracy, and maintain forecast scorecards.
Track sell-through by customer and region; work with Finance and Product to deliver post-event insights that improve future buy plans.
Gather and provide commercial-side data for customer-level P&L work, including category performance and account-specific insights.
Compile category metrics such as VPO, margin, sell-through, and unit movement for Product Line Reviews and strategic planning.
Build program-level data summaries that highlight wins, opportunities, and execution improvements for key customer meetings.
Manage recurring reports in Salesforce, Smartsheet, and Excel; partner with the Analytics team to develop Tableau dashboards.
Align insights with marketing campaigns, product positioning, and promotional planning to maximize impact.

Requirements

Minimum of five years of experience in a full-service DSD or CPG environment.
Experience in retail category management or sales analytics strongly preferred.
Advanced Excel skills.
Proficiency in Salesforce and Tableau preferred.
Proven ability to translate data into actionable business recommendations.
Understanding of business analysis concepts and methodologies.
Excellent communication skills, with the ability to present insights clearly to varied audiences.
Highly organized, with strong time-management skills and attention to detail.
Willingness to travel periodically for team meetings and customer presentations.

Nice to Have

Experience in retail category management or sales analytics
Proficiency in Salesforce and Tableau

Qualifications

Minimum of five years of experience in a full-service DSD or CPG environment.

Benefits & Perks

Medical, dental, and vision insurance
Hybrid role in our newly renovated downtown Denver offices
Company paid short term disability and life insurance
Paid holidays and floating holidays
Flexible PTO
401(k) with company match
Tuition Reimbursement
Employees are paid weekly

Working at SRP Companies

Driven by our mission to exceed expectations through passion, performance and profitability. Since our founding as a regional distributor of sunglasses in 1969, Strategic Retail Partners has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With warehouse facilities in several states and Route Representatives covering all regions of the country, there isn't a retail location we can't service. SRP's mission is to exceed expectations through passion, performance and profitability. It's an exciting time for our company and if you're ready to unleash your potential to help fulfill our mission and vision, apply today.

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