Salesforce Marketing Cloud Architect

Liberty Bank

Middletown, CT

Full Time

Senior

6 days ago

Job Description

About the Role

Liberty Bank is seeking a Marketing Cloud Architect to design, implement, and optimize personalized omnichannel customer journeys. This role will partner closely with Marketing, CRM, IT, and Compliance teams to deliver scalable Marketing Cloud solutions that are aligned with Liberty Bank's mission to improve lives and foster lasting relationships. The position involves working within the Salesforce Center of Excellence to ensure alignment with enterprise standards and serving as a trusted advisor to the Marketing Team to shape customer journeys through design thinking.

Key Responsibilities

Own the technical architecture, design and delivery of Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Mobile Studio, Email Studio, Personalization and Intelligence.
Architect and oversee integrations between Marketing Cloud, Salesforce Financial Services Cloud, COCC core banking, and the Azure Data Warehouse using MuleSoft and APIs.
Design and implement cross-channel campaigns with personalization driven by real-time data and behavioral triggers.
Define and enforce data models, audience segmentation strategies, and contact governance practices.
Translate marketing goals into technical requirements and scalable automation strategies.
Lead development and review of AMPscript, SSJS, SQL queries, and data extensions.
Collaborate with Data Analysts and Marketing Operations to optimize campaign performance and reporting.
Ensure compliance with CAN-SPAM, GDPR, and CCPA, managing opt-outs, consent, and data retention.
Serve as a SME and mentor to Marketing Cloud Admins and other stakeholders.
Ensure adherence to Liberty Bank's security, compliance, and change management standards.
Support QA processes, review test plans, and help improve testing procedures.
Mentor Salesforce Center of Excellence team members to ensure quality deliverables.

Requirements

5+ years of Salesforce Marketing Cloud experience, with a focus on architecture and implementation.
Hands-on expertise with Journey Builder, Automation Studio, and data modeling.
Strong command of AMPscript, SQL, and API integrations.
Experience architecting real-time and batch integrations using MuleSoft or similar platforms.
Deep understanding of marketing compliance, data privacy, and preference management.
Experience working with third-party integrations and APIs.
Strong communication skills.
Experience in agile development and project methodology.
Bachelor's degree in Business Administration, Marketing, Information Systems, Computer Science or years of equivalent experience.
Experience in the banking industry or highly regulated environments is strongly preferred.
Salesforce Marketing Cloud certifications (Marketing Cloud Consultant or Architect).
Familiarity with regulatory compliance in financial services, including privacy and data security policies.
Ability to travel as needed.

Nice to Have

Experience with financial services industry or highly regulated environments.

Qualifications

Bachelor's degree in Business Administration, Marketing, Information Systems, Computer Science or equivalent experience.
Salesforce Marketing Cloud certifications (Marketing Cloud Consultant or Architect).

Benefits & Perks

Not explicitly specified in the description.

Working at Liberty Bank

Liberty Bank promotes a socially responsible and sustainable future through initiatives and investments. They value integrity, authenticity, and a collaborative approach, emphasizing quality deliverables, compliance, and continuous improvement within their teams.

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