Sales/Marketing Director ~ Senior Living Community ~ Fort Collins

Morningstar Senior Living

Fort Collins, CO

Full Time

Director

79k-83k

2 months ago

Job Description

About the Role

The Sales/Marketing Director at MorningStar Senior Living is responsible for supporting the community by increasing and maintaining occupancy through marketing, outreach, and resident relations. The role involves evaluating potential residents, managing resident agreements, conducting marketing programs and events, and working with referral agencies and outside organizations to promote the community. The position emphasizes a culture rooted in servant-leadership, kindness, and community engagement.

Key Responsibilities

Develop long-range and short-range marketing plans, establish goals and objectives to increase occupancy.
Analyze data and provide competitive analysis information; consult and recommend regarding market rates.
Interview, assess, and determine if applicants are appropriate candidates for the community.
Handle financial arrangements related to admissions and acquire necessary information and documentation.
Conduct tours of the community for potential residents, families, outside visitors, and representatives from placement agencies and organizations.
Design and create advertising needs, marketing brochures, and other marketing products.
Plan and implement marketing events.
Follow-up with inquiries and maintain current and active waiting lists.
Complete and maintain resident files.
Prepare daily, weekly, monthly, and annual reports and summaries for admissions, discharges, sources, classifications, lengths of stays, etc.

Requirements

Demonstration of core values: Love, Kindness, Honesty, Goodness, Fairness, Respect.
Attend in-service education within the community.
Two years or more of college preferred.
Awareness of senior living community resources and needs, including services and cost structure.
Knowledge of related services available throughout the surrounding neighborhood and awareness of the competition and their rates.
Work well with people including staff, residents, families, and outside community.
Ability to speak before large groups and conduct community tours.
Be personable and friendly, with the ability to drive.

Nice to Have

Participation in outside community civic organizations and associations.
Professional memberships in relevant organizations.

Qualifications

Two years or more of college preferred.

Benefits & Perks

Health insurance offerings such as medical, dental, and vision insurance.
Other insurance offerings such as life, disability, accident, and critical illness insurance.
401k plan with matching.
HSA options.
Employee assistance programs.
Paid sick, vacation, and birthday leave.
Career development programs and opportunities for advancement.
Charitable and philanthropic opportunities.
Tuition reimbursement.
Free shift meal.

Working at Morningstar Senior Living

At MorningStar Senior Living, there is a strong emphasis on culture, with a focus on transforming and elevating the lives of residents through servant-leadership. The organization values great hearts, caring individuals who want to do meaningful work, and believes that a satisfying life is outward-bound and rooted in kindness and community service.

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