Search Engine Optimization Specialist-Temporary

About the Role

Key Responsibilities

• Develop and execute SEO strategies aligned with agency goals.
• Conduct regular SEO audits to evaluate keyword performance, content visibility, and site health.
• Ensure SEO recommendations meet accessibility and usability standards.
• Collaborate with content creators and communications teams to integrate SEO into digital projects.
• Optimize web pages through keyword research, metadata, headings, alt text, and accessible formatting.
• Ensure content meets plain language and WCAG accessibility guidelines.
• Manage internal linking and apply structured data (schema markup) for better indexing.
• Convert forms, PDFs, and other documents into accessible formats.
• Work with web developers to improve site architecture, mobile responsiveness, page speed, and URL structures.
• Identify and fix crawl errors, broken links, and technical SEO issues.
• Use Google Search Console, Google Analytics, and SEO tools to monitor and improve site performance.
• Provide keyword recommendations and SEO guidance for new and existing content.
• Develop SEO style guides, best practices, and training materials.
• Prepare performance reports for leadership on trends and opportunities.
• Stay updated on SEO trends, algorithm changes, and accessibility regulations.

Requirements

• Proven experience conducting SEO audits and implementing strategies that improve visibility and site health.
• Strong understanding of web accessibility standards (WCAG) and experience with accessibility tools and document conversion.
• Proficient with Google Search Console, Google Analytics, structured data (schema markup), and technical SEO.
• Skilled in writing and reviewing content for plain language and accessibility compliance.
• Collaborative experience working with content creators, communications teams, and developers.
• Familiarity with CMS platforms (e.g., WordPress, Drupal), basic HTML/CSS knowledge.
• Ability to manage multiple priorities in a fast-paced environment with strong attention to detail.
• Keeps current with SEO industry trends, algorithm updates, and accessibility standards.

Nice to Have

• Experience with public sector or mission-driven organizations.