Search Specialist (SEO & SEM)

Shutterfly

Durham, NC

Full Time

Mid Level

59k-89k

13 days ago

Job Description

About the Role

At Spoonflower (part of the Shutterfly family of brands), our mission is to inspire individuals to make, buy, and sell unique products built around color and pattern. Our e-commerce website enables users to create, sell, and shop for fabrics, wallpaper, and home décor, connecting customers to over 1 million designs by independent artists worldwide. The Search Specialist (SEO & SEM) supports the execution and optimization of search campaigns in a fast-paced environment, contributing to the company's growth in the eCommerce space.

Key Responsibilities

Support the setup and day-to-day execution of SEO and paid search campaigns across Google, Bing, and Google Merchant Center.
Keep action items, timelines, and deliverables organized to ensure smooth campaign performance.
Work with Merchandising and eCommerce teams to execute SEO content optimizations for new and existing pages.
Support keyword execution and alignment, track rankings using BrightEdge and Google Search Console, and monitor site performance to identify technical issues or opportunities for improvement.
Collaborate with Creative and Media partners to coordinate testing calendars, product feeds, and ad assets.
Track performance of ad copy, feeds, and landing pages, using data to provide insights and guide future optimizations.
Collect, organize, and analyze data across SEO and SEM platforms, and summarize findings into clear, actionable insights using Adobe Analytics and Looker Studio.
Monitor competitor strategies, keyword movements, and ad activity, and stay current with search engine algorithm changes and industry news.
Assist in troubleshooting feed errors, disapproved ads, ranking fluctuations, or data inconsistencies.
Stay current on search and e-commerce trends, explore new tools, and build skills across SEO, SEM, and analytics.

Requirements

2-3 years of experience in SEO and paid search execution.
Familiarity with Google Ads, Microsoft Ads (Bing), Google Merchant Center, BrightEdge, Google Search Console, Adobe Analytics, and Looker Studio.
High attention to detail and commitment to accuracy.
Analytical curiosity and ability to use data to understand patterns and performance outcomes.
Proactive, self-starter mindset with strong collaboration skills.
Adaptability to thrive in fast-moving environments.
Excellent written and verbal communication skills.
Desire to grow in digital media, search marketing, and performance strategy.
Willingness to learn, share, and support teammates.

Nice to Have

E-commerce experience is a plus.

Qualifications

Experience in SEO and paid search execution.
Knowledge of relevant tools and platforms listed in requirements.

Benefits & Perks

Position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks.
More details about company benefits can be found at https://shutterflyinc.com/benefits/.

Working at Shutterfly

Supporting a diverse and inclusive workforce is important to Shutterfly, reflecting their value of Embracing our Differences. They evaluate all applicants based on qualifications without regard to age, race, creed, color, national origin, and other characteristics covered by law. The company encourages learning, sharing, and supporting teammates to foster a collaborative and inclusive environment.

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