Senior Analyst, Analytics

Publicis Groupe

New York, NY

Full Time

Senior

72k-95k

9 days ago

Job Description

About the Role

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide. We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story.

Key Responsibilities

Pull and arrange data from a multitude of sources to feed business-improving insights.
Build thoughtful presentations and reports that bring the story home to clients.
Work closely with managers to learn efficient and effective data wrangling techniques.
Develop skills to become full-fledged storytellers.
Demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.

Requirements

B.A. or B.S., preferably in Mathematics, Statistics, Economics, Computer Science, Marketing/Advertising or related field.
2+ years of experience working with large data sets or conducting quantitative analysis.
Strong natural curiosity for analytical problems and data challenges, with willingness to understand data from strategy to execution to optimization.
Comfort in working in highly ambiguous, rapidly evolving environments.
Knowledge of Digital Media, Marketing/Advertising industries highly preferred.
Experience working with Python, R programming languages, or proven aptitude to learn quickly.
Experience working with relational databases, SQL, or proven aptitude to learn quickly.
Strong communication skills.
Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).
Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
Strong familiarity with visualization tools like Tableau and Power BI.
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access).

Nice to Have

Client service (agency, consulting, etc) experience.

Qualifications

Educational background in Mathematics, Statistics, Economics, Computer Science, Marketing/Advertising or related field.
Experience with large data sets or quantitative analysis.

Benefits & Perks

Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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