Senior Analyst, Analytics & Insights - Programmatic

Zeta Global

Los Angeles, CA

Full Time

Senior

90k-110k

24 days ago

Job Description

About the Role

The Senior Analyst, Analytics & Insights - Programmatic at Zeta Global is responsible for providing actionable insights to both external customers and internal teams within the Programmatic Analytics and Strategy team. The role involves monitoring optimization platforms, designing surveys, segmenting audiences, delivering insights, and collaborating with sales, customer success, product, and engineering teams to enhance campaign effectiveness. The position is ideally based on the west coast in LA or San Francisco, with a hybrid work arrangement.

Key Responsibilities

Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
Own campaign performance and reporting insights while recommending opportunities for optimization (e.g., running additional channels, updating current targeting strategy, pitching new analyses to help with client's business challenges/objectives)
Review performance of models across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Work with internal teams and stakeholders to determine measurement tools and products appropriate for addressing client business challenges
Develop innovative measurement tools and solutions
Consult with clients regarding development & alignment of marketing programs across online channels
Determine setup, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
Communicate campaign optimization results to clients to demonstrate value against business goals

Requirements

2-4 years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media/Programmatic analytics role
Experience pulling & assembling audience insights reports
Professional oral and written communication skills
Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
A great communicator able to convey complex technical features simply
Ability to multitask and prioritize among several high-profile clients
Data-driven, technical, self-starting, and curious mindset
Excellent presentation, visualization, and storytelling skills with PowerPoint
Technical acumen to design campaigns that optimize platform use
Client-facing experience
High attention to detail, self-motivation, and drive

Nice to Have

Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools

Qualifications

Bachelor's degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience

Benefits & Perks

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Working at Zeta Global

Zeta considers applicants without regard to sex, race, color, religion, age, disability, veteran status, or national/ethnic origin; and does not discriminate based on sexual orientation, gender identity or expression. The company is committed to building a workplace culture of trust and belonging, providing a forum for employees to celebrate, support, and advocate for one another, and fostering diversity, equity, and inclusion.

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