Senior Analyst Direct to Consumer, Ecommerce Solutions

About the Role

Key Responsibilities

• Responsible for overall platform architecture supporting Hershey's Ecommerce tech stack including Commerce, OMS, WMS, and supporting processes.
• Closely aligned with cross-functional partners to define functional requirements and translate them for delivery by technical teams.
• Work with multiple IT teams and stakeholders to ensure key initiatives are delivered meeting business requirements and timelines.
• Develop and maintain dashboards and reports to track the performance of DTC initiatives, ensuring alignment with business objectives.
• Collaborate with marketing, sales, IT, and other departments to ensure data integration and support for DTC strategies.
• Conduct market research to stay updated on industry trends, competitor activities, and emerging technologies.
• Implement system enhancements that drive new capabilities and optimize or automate existing processes.
• Deliver solutions to meet financial objectives and enhance consumer experience.
• Plan roadmaps and sprints to facilitate system enhancements that drive growth in the D2C business.
• Generate monthly performance reports detailing key metrics, trends, and actionable insights.

Requirements

• 3+ years implementing or managing Ecommerce solutions in Retail/CPG leveraging SalesForce Commerce Cloud or similar SaaS solutions.
• 3+ years of experience in architecting the technical platforms and design of Ecommerce storefronts and implementations.
• 3+ years of experience working with HTML, CSS, JavaScript, Bootstrap, Less, Jquery, and related web technologies.
• 3+ years of experience with middleware technologies and designing integrations from multiple environments leveraging an API-based approach.
• Ability to analyze large datasets, identify trends, and draw meaningful insights using data analysis tools such as SQL, Python, or R, and visualize data in PowerBI.
• Strong verbal and written communication skills to present findings and recommendations clearly.
• Additional experience in CRM systems, Customer Data platforms, Payments industry, digital marketing, Point-of-sale, and agile methodology.
• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a STEM-related field.
• Minimum of 3 years of experience in data & systems analysis, preferably within the consumer packaged goods or retail industry.
• Proven track record of driving successful DTC initiatives and working in cross-functional teams.

Nice to Have

• A master's degree or relevant certifications (e.g., Certified Analytics Professional).

Qualifications

• Bachelor's degree in Business, Economics, Statistics, Computer Science, or a STEM related field.
• A master's degree or relevant certifications (e.g., Certified Analytics Professional) is preferred.