Senior Analyst, Growth Marketing ( {{city}})

About the Role

Key Responsibilities

• Lead the end-to-end design, execution, and analysis of A/B and multivariate tests across editorial content, product features, and conversion flows.
• Collaborate cross-functionally with design, engineering, analytics, and business partners to ideate, prioritize, and implement enhancements to the site experience.
• Use data to uncover user behavior insights and translate findings into actionable recommendations that drive measurable outcomes.
• Help define and maintain a user-focused testing roadmap that supports strategic growth initiatives.
• Act as the voice of the user bringing in learnings from experimentation, industry trends, and competitive research to inform decision-making.
• Support larger personalization and on-site optimization strategies to improve how users interact with TPG tools like card comparison pages and editorial CTAs.

Requirements

• 2+ years of experience leveraging data to improve the customer or user experience, ideally in a digital or e-commerce environment.
• Proven experience with A/B testing platforms and methodologies, including test design, execution, and analysis.
• Strong analytical skills with the ability to synthesize data into clear insights and next steps.
• Strong in SQL (Databricks preferred) and data visualization tools (Tableau, Looker, etc).
• Comfortable working in a fast-paced environment with shifting priorities and ambitious experimentation goals.
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams.
• A strong sense of ownership, curiosity, and a passion for continual learning and user-first thinking.

Nice to Have

• Experience in a digital or e-commerce environment.
• Experience with data visualization tools like Tableau or Looker.
• Experience with Databricks.

Qualifications

• Experience with A/B testing platforms and methodologies.
• Proficiency in SQL and data visualization tools.

Benefits & Perks

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program