Senior Analyst-Marketing

About the Role

Key Responsibilities

• Lead end-to-end email and direct mail campaign development with external creative agencies and collaborate with cross-functional partners and colleagues throughout the enterprise to flawlessly execute campaigns for direct channels, creating compelling value-first communications to drive consideration, conversion, and engagement
• Develop and manage test and learn curriculum to increase organic growth
• Collaborate closely with Product, Compliance, Tech, channel partners, and other key go-to-market partners to deliver projects while remaining compliant, scaling existing programs, and understanding key drivers of results stemming from product portfolio strategies
• Forecast and develop key insights to enable decision-making: optimize campaigns and accelerate existing execution practices to drive results by leveraging & analyzing data and customer insights
• Manage, evaluate and optimize email and direct mail communications, offers, and triggers to improve channel effectiveness and ensure consistency in messaging across all customer touchpoints

Requirements

• Bachelor's degree with an interest in marketing
• 3 - 5 years of professional experience (marketing experience preferred)
• Exceptional project management: An expert in campaign execution, exceptionally organized, proficient in time management, and the ability to navigate complex processes to deliver on timelines
• Strong communication skills: Has the ability to drive results through collaboration and influence with key partners & stakeholders
• Robust analytical skills: Demonstrates the ability to interpret and demystify data and formulate strategies by utilizing data. Proficient in Excel and PowerPoint
• Innovator: Passionate about challenging the status quo and a solutions-oriented thinker with a strong customer focus, comfortable with ambiguity and evolving strategies in an ever-changing environment
• Team player: Sense of humor, growth mindset, and hunger for perpetual learning

Nice to Have

• Experience in developing and executing marketing campaigns across multiple channels
• Knowledge of customer segmentation and targeting strategies
• Experience working with external creative agencies and cross-functional teams

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities