Senior Analyst, Marketing Analytics

Hilton

McLean, VA

Full Time

Mid Level

11 days ago

Job Description

About the Role

This role is based at one of Hilton's corporate offices in McLean, VA or Dallas, TX. It offers an opportunity to be part of an in-house team of Analytics consultants supporting important functions across Hilton, including Marketing, Commercial, Brands, and Digital Revenue organizations. The Senior Analyst, Marketing Analytics, will support projects such as reporting, advanced statistical analysis, competitor data analysis, and ad hoc analyses, reporting to the Director of Marketing Analytics. Hilton emphasizes a diverse and inclusive environment with programs supporting mental and physical wellbeing, leadership development, and various employee benefits.

Key Responsibilities

Build, deliver, and support changes to reports and dashboards.
Collaborate with business partners and analytics teammates to identify critical business problems, translate them into structured analyses, synthesize data from various sources, use advanced analytics techniques, and deliver insights that drive strategy.
Grow and support data and analysis requests, utilizing tools and techniques such as SQL, Adobe Analytics (CJA), Python, MicroStrategy, Tableau, and R, with a focus on Python / R and SQL.
Craft and communicate functional insights and analytic results to leadership through reports and presentations.
Work with the Marketing Analytics team and partners to identify and prioritize impactful projects and initiatives.
Collaborate with media, business, and analytics teams to deliver analysis, insights, and reporting.
Take ownership of projects including advance analytics, media reporting and analysis, competitor analysis, and ad hoc analysis.

Requirements

Three (3) years of professional work experience.
Two (2) years of experience with reporting and advanced analytics.
Experience presenting analytical insights to business stakeholders.
Experience using Microsoft Excel, SQL, Python / R, MicroStrategy, and/or Tableau in a professional environment.
Hybrid schedule from McLean, VA or Dallas, TX.

Nice to Have

BA/BS Bachelor's Degree in a related field.
Experience in Marketing Analytics in Hospitality, Retail, or other service industries.
Familiarity with Marketing Mix Modeling (MMM).
Experience in demand and/or revenue forecasting.
Experience with Alteryx.
Experience with web analytics tools (Adobe Analytics, Google Analytics, etc.).

Qualifications

Experience in marketing analytics, preferably in hospitality, retail, or service industries.
Proficiency with analytics tools and data sources as listed in requirements.

Benefits & Perks

Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night.
Hilton Shares: Employee stock purchase program (ESPP) at a 15 percent discount.
Paid parental leave for eligible team members, including partners and adoptive parents.
Mental health resources including free counseling through the Employee Assistance Program.
Paid Time Off (PTO).

Working at Hilton

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. The company is dedicated to filling the earth with the light and warmth of hospitality, having welcomed more than 3 billion guests in over 100 years. Hilton prides itself on an award-winning workplace culture and is consistently recognized among the World's Best Workplaces. The company emphasizes diversity, inclusion, leadership development, and providing a supportive environment for its team members.

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