Senior Analyst, Search Engine Optimization

Publicis Groupe

New York, NY

Full Time

Mid Level

60k-91k

11 days ago

Job Description

About the Role

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Key Responsibilities

Consulting with internal teams and clients on search engine accessibility, AIO/GEO strategies, and organic marketplace opportunities
Performing keyword mining, segmentation and mapping, as well as gap analyses and competitive analyses for both traditional search and marketplace platforms
Providing optimization recommendations for site content, generative search experiences, and product listings on platforms such as Amazon and Walmart
Developing and executing link-building strategies and organic commerce growth tactics
Monitoring and reporting on organic performance across search engines and marketplaces, providing monthly/quarterly metrics reports to show value against all initiatives
Staying up-to-date with industry trends in SEO, AIO, GEO, and organic commerce to proactively identify new opportunities for our clients

Requirements

A four-year degree in marketing, computer science or a related field
2 to 4 years of experience in search engine optimization, web development, or analytics
Basic knowledge of HTML, JavaScript, and CSS
Solid analytical and problem solving skills - and a knack for details
Strong communication and presentation skills - you're poised, articulate and convincing
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Nice to Have

Experience with organic commerce on platforms such as Amazon, Walmart, Instacart, etc., including optimization of product listings and organic ranking strategies
Knowledge of and/or hands-on experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) strategies and tools

Qualifications

A four-year degree in marketing, computer science or a related field
2 to 4 years of experience in search engine optimization, web development, or analytics

Benefits & Perks

Medical coverage, dental, vision, disability, 401K, as part of the company's benefits package
Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
Participation in freelancer/temporary employee medical plan and 401(k) for eligible roles

Working at Publicis Groupe

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. We believe that our differences make us stronger, and we focus on fostering belonging and creating equitable & inclusive experiences for all talent. Our motto “Viva La Différence” underscores our commitment to diversity and inclusion.

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