Senior Analytical Lead, Large Customer Sales
BrandFlourish Enterprise
Job Description
About the Role
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. As an Analytical Lead, you will drive data-driven decision-making to transform the businesses of major clients in the Lead Generation industry. In this role, you will use your expertise in analytics and marketing, address marketing analytics modeling, financial analysis and consumer insights to develop quantifiable digital sales and communicate data-backed recommendations to stakeholders.
Key Responsibilities
- Analyze internal and external data to quantify opportunities, anticipate risks, develop solutions to customer marketing issues and measure success.
- Guide customers through the shift to AI-first marketing by leveraging Google's AI/ML solutions and articulating the value of these investments.
- Build relationships with analytics counterparts, testing the status quo together by telling stories with data, both visually and verbally.
- Collaborate across teams to activate full measurement and attribution product capabilities and develop scalable solutions for industry issues.
- Advise on marketing analytics, including attribution, lifetime value and customer segmentation and lead the full life-cycle of analytics and measurement initiatives.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
- 1 year of client-facing experience, with a track record of influencing across levels.
- Experience in consulting, analytics or financial modeling.
- Experience with marketing analytics, third-party analytics platforms and web analytics (e.g., Adobe/GA4).
- Knowledge of SQL, databases and basic automation techniques such as dashboards, automating custom reports, materializing tables.
Nice to Have
- Experience in consulting, analytics or financial modeling.
- Experience with marketing analytics, third-party analytics platforms and web analytics (e.g., Adobe/GA4).
- Knowledge of SQL, databases and basic automation techniques such as dashboards, automating custom reports, materializing tables.
Qualifications
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Benefits & Perks
- US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits.
- Our salary ranges are determined by role, level, and location.
- Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
- Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
- Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
- Learn more about benefits at Google.
Working at BrandFlourish Enterprise
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. They continuously challenge how customers think about their business and how Google can support growth. The teams focus on helping these players navigate industry shifts and drive outsized business performance by selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As part of the LCS team, employees have the opportunity to sell at the forefront of technology, collaborate with executives, influence market strategies, and deliver tangible results impacting major global businesses and driving Google's growth.
Job Details
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About BrandFlourish Enterprise
Website
google.com
Company Size
1-10 employees
Location
Cambridge, MA
Industry
Web Search Portals and All Other Information Services
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