Senior Content Optimization Specialist

About the Role

Key Responsibilities

• Partner with brand, marketing, CRO, and creative services teams to launch, test, and optimize landing pages and home pages to improve product and brand positioning for increased conversion.
• Partner with cross-functional teams to create high-quality assets for e-commerce and brand pages that effectively communicate critical information.
• Evaluate and optimize Meyer's copy, content, images, etc., across e-commerce and retailer platforms to enhance consumer engagement and conversion rates.
• Review new product launches and competitor offerings to assess storytelling effectiveness, consumer feedback, and acceptance, sharing insights with internal teams.
• Identify products with substandard reviews and collaborate with Customer Review (CR) team to determine necessary manufacturer responses.
• Collect and share key observations from customer reviews to inform copy improvements and future product development.
• Lead content updates on Amazon A+ and Wayfair, including brand page enhancements.
• Maintain extensive product knowledge of all Meyer brands and products.
• Analyze competitive products on retailer sites to understand tactics used for brand advantage, benefit communication, and product differentiation.
• Document effective content and messaging strategies from other brands and recommend their incorporation into Meyer’s content.

Requirements

• Bachelor's degree in a business-related discipline or equivalent experience.
• Extensive product knowledge of the Meyer brands.
• High understanding of the consumer mentality in core categories.
• Highly analytical with a strong balance of quantitative and qualitative techniques.
• Proficiency with MS Excel and MS Office tools.
• Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously.
• Experience with A/B testing methodologies is a plus.
• Effective verbal and written communication skills in English.
• Ability to work independently and in a fast-paced team environment.
• Quick learner capable of adopting new technologies and processes.

Nice to Have

• Experience with A/B testing methodologies.

Benefits & Perks

• Medical, Dental and Vision insurance
• Company Paid Life Insurance
• Flexible Spending Account
• 401(k) with a 6% match (4% vested immediately, remaining 2% over four years)
• Generous Paid Time Off including 8 Sick Days per year with rollover
• 12 Holidays plus two Floating Holidays annually
• Paid Parental Leave
• Hybrid Work Schedule
• Dog Friendly Workplace
• Tuition Assistance Program
• Adoption/Infertility Benefits
• Wellness Programs including a Gym Subsidy
• Generous Product Discounts
• Salary range: $70,000 to $90,000, DOE