Senior Content Strategist

About the Role

Key Responsibilities

• Plan full-funnel, cross-platform always-on campaigns across design, imaging, video, and photography categories to elevate key messages to drive sentiment.
• Produce community-first, cross-channel content for launch and run rate moments.
• Create tools, guides, and templates to empower the team to create their own great content and scale.
• Manage campaign operations across community content motions and moments.
• Act as both a strategist and producer, planning and driving thematic full-funnel, cross-platform content across categories in the US and EMEA to drive product engagement.
• Work closely with the content team on shaping content-to-web and mobile workstreams to further engage the community and bring customers into the products.
• Build connective tissue across the creative community from content engagement to active use of platforms and products.

Requirements

• BA/BS degree preferred OR 8+ years in content marketing, content strategy, community marketing, or media strategy for creators or artists OR equivalent practical experience.
• Knowledge of Adobe community and tools and understanding of what makes great authentic Adobe community content.
• Integrated content strategy and execution skills and start-up mentality for getting things done inside a larger organization.
• Self-starter with high accountability who functions well in a start-up or entrepreneurial setting within a larger organization.
• Focus and persistence with the ability to problem-solve and operate successfully in a cross-functional highly matrixed environment.
• Deep understanding of how to use community content to inspire action.

Nice to Have

• Experience managing full-funnel content campaigns that start with creator-led community content and end with product engagement.
• Expertise in using data to plan, track, and report on different campaign stages, including awareness, engagement, and usage.

Qualifications

• Educational background with a BA/BS degree preferred or equivalent practical experience.

Benefits & Perks

• The U.S. pay range for this position is $110,800 -- $209,500 annually, with pay varying by work location and experience.
• Potential eligibility for long-term incentives in the form of a new hire equity award.
• Short-term incentives in the form of sales commission plans or the Annual Incentive Plan (AIP) for non-sales roles.