Senior Creative Strategist - US

About the Role

Key Responsibilities

• Guide and author creative strategy for a large-scale global account, working directly with media and design teams to execute strategic creative tests.
• Foster strong relationships within the team and provide guidance to help them succeed.
• Act as a client advocate, ensuring their goals are clearly communicated and achieved through collaboration with internal teams.
• Build and maintain strong client relationships through regular status updates, strategy presentations, and transparent communication.
• Proactively identify opportunities to drive client success and advocate for their needs within the agency.
• Prepare and deliver compelling presentations that use data to tell a story and influence senior leadership decisions.
• Craft creative briefs and oversee execution from a strategy perspective, developing and maintaining a creative roadmap supporting critical client goals.
• Leverage expertise and research to recommend new strategic creative directions that could unlock growth opportunities.
• Track the progress of creative testing efforts, report on trends, and present creative audits through performance analysis, research, and persona development.
• Develop and maintain strategic creative testing roadmaps, form strong testing hypotheses, and prioritize tests based on impact and past results.
• Understand the role of brand and incorporate brand narrative and impact into work.
• Prioritize creative production requests, organize documentation, and ensure performance signals are infused into new creative production.
• Produce thought leadership content such as blog posts, case studies, white papers, and webinars.
• Possess experience working on Creator-focused ads or Creator-generated content to harness influencer content for performance.

Requirements

• 4+ years experience in Creative Strategy or a closely related role in the Digital Marketing space with a creative focus.
• Extensive experience using data to fuel creative testing recommendations and presenting insights to senior leadership.
• Comprehensive knowledge of visual advertising platforms in Social (TikTok, Snap, FB/IG), Display (GDN), and Mobile (App), including ad types, placements, and basic media strategy.
• Excellent communication skills, comfortable speaking to clients and internal stakeholders.
• Strong writing and presentation skills, with the ability to tell compelling stories through data.
• Proven experience managing and mentoring small teams, fostering growth, and building strong team dynamics.

Nice to Have

• Ability to work within a large team with lots of moving pieces.
• Exceptional time management skills, including handling multiple projects and changing priorities.
• Ability to be strong/assertive with strategy recommendations.
• Agency experience and comfort working in a fast-paced environment.
• Experience working with Creator-focused ads or Creator-generated content.

Qualifications

• Educational background is not explicitly specified, but 4+ years of relevant experience is required.

Benefits & Perks

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave