Senior Digital Business Analyst

About the Role

Key Responsibilities

• Collaborates with internal teams—including Technology, Marketing, Customer Care, and Sales—to support cross-functional initiatives and ensure timely execution.
• Supports the integration and maximization of current digital platforms, identifies opportunities for system improvements, and evaluates new systems to increase operational efficiency.
• Coordinates and executes updates and enhancements across Casella's digital platforms, including websites and mobile applications, based on business requirements.
• Utilizes strong analytical skills to evaluate the end-to-end customer experience across digital touchpoints and identifies opportunities for optimization.
• Works with Marketing and SEO vendors to ensure website content and structure align with SEO best practices and support organic traffic growth.
• Supports Marketing in the execution of digital initiatives by ensuring alignment with platform updates and functionality.
• Collects, analyzes, and interprets digital performance data to assess platform usage, user behavior, and customer engagement trends.
• Develops and delivers regular performance reports with actionable insights and recommendations to improve the digital customer experience.
• Demonstrates experience with digital analytics tools such as Google Analytics and similar platforms to support reporting and insight development.
• Participates in training and other learning opportunities to expand knowledge of Casella systems, services, and workflows.
• Performs other duties as needed to help drive the company's vision, fulfill its mission, and uphold core values.

Requirements

• Bachelor's degree in computer science, business analytics, digital technology, or a related field.
• Minimum of five years of progressive experience supporting digital platforms, websites, or customer-facing technology.
• Experience analyzing digital performance data, identifying trends, and providing actionable insights.
• Proven ability to gather and document business requirements, facilitate stakeholder input, and support digital initiatives.
• Strong analytical and problem-solving skills.
• Highly organized with strong attention to detail and ability to manage multiple tasks.
• Excellent written and verbal communication skills.
• Legally eligible to work in the US, able to work remotely, and willing to travel to Rutland, VT, 4-6 times a year.
• Valid driver’s license.

Nice to Have

• Experience with digital analytics tools such as Google Analytics.
• Knowledge of SEO principles and digital workflows.
• Experience supporting digital initiatives across web and mobile platforms.

Benefits & Perks

• Medical, Dental, Vision, Life & Disability Insurance
• Maternity & Parental Leave
• Flexible Spending Accounts
• Discounted Stock Program
• 401K
• Employee Awards
• Employee Assistance Plan
• Wellness Incentive
• Tuition Assistance
• Career Pathways
• and More