Senior Digital Experience Manager - 2084959

About the Role

Key Responsibilities

• Create and revise customer-first strategy for holistic customer journey across a variety of our commercial products.
• Own the all-up marketing strategy - setting the customer-first strategy for a holistic customer journey across the funnel.
• Lead the Commercial Integrated Marketing Pod that brings together strategy, execution, and experimentation across performance marketing channels.
• Create plans and initiatives across the Pod, including learning plans, multi-channel strategies tied to customer journey, priority-setting, and initiative tracking.
• Own setting the organization's annual forecast/goals, managing to meet or exceed targets, and communicate results to stakeholders and leadership.
• Forecast metrics in partnership with analytics team and digital marketing channel leads and execute to meet targets.
• Create Monthly Business Review (MBR) content to share with partners, stakeholders, and leadership.
• Collaborate with digital marketing channel leads (e.g., paid, email, in-product) and contribute in partnership with execution teams.
• Lead and participate in pilots to support innovation and improvements.
• Act as a Subject Matter Expert (SME) on customer insights and business insights within the organization.
• Embody company culture and values.

Requirements

• Bachelors Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5-7+ years of integrated marketing, event management, marketing strategy, business planning, or related experience, or equivalent experience.
• At least 8 years of hands-on digital marketing experience in a B2B role.
• Experience in creating executive presentations and white papers.
• Experience with building campaign strategy within marketing channels (e.g., in-product, email) and driving execution.
• Customer experience champion with a focus on improving customer experience, gaining efficiencies, and performance.
• Experience leading virtual teams across organizational lines and managing stakeholder relationships.
• Ability to work with cross-functional teams and communicate effectively with executives.
• Strategic thinking with attention to detail and a customer-obsessed mindset.
• Ability to own high-visibility marketing activities with thorough planning and focused execution.

Nice to Have

• Additional or preferred qualifications include a Bachelors Degree in related fields with 8+ years of integrated marketing experience.
• 5+ years of hands-on digital marketing experience in a B2B role.

Qualifications

• Bachelors Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
• 5-7+ years of integrated marketing experience or equivalent experience.
• 8+ years of digital marketing experience in a B2B role.

Benefits & Perks

• Range of supplemental benefits including medical, dental, vision, life, disability, and other insurance plans.
• Employee Stock Purchase Program (ESPP) and 401K with company match after 12 months.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training, certification prep, and access to technical and leadership courses after 6+ months of tenure.
• Certification discounts and memberships to associations like CompTIA and IIBA.
• Dedicated customer service team and certified Career Coach.