Senior Digital Marketing Manager

About the Role

Key Responsibilities

• Lead digital marketing efforts by managing and optimizing campaigns across website, social media, search engines, and email marketing.
• Develop strategies for SEO/SEM, PPC campaigns, content marketing, influencer partnerships, and online advertising to increase brand visibility and engagement.
• Monitor and analyze website traffic, user behavior, and conversion rates to improve digital performance.
• Develop and manage automated campaigns, including email workflows, lead generation, and customer segmentation.
• Create comprehensive marketing plans that align with company objectives and drive growth.
• Develop multi-channel marketing campaigns, identify target audience segments, craft compelling messaging, and optimize campaigns for impact.
• Monitor and analyze KPIs to measure campaign success and adjust strategies accordingly.
• Build strong relationships with internal and external stakeholders to support marketing initiatives.
• Mentor and guide a team of marketing professionals, fostering a collaborative environment and encouraging innovation.
• Evaluate team performance, provide feedback, and develop strategies for team growth and retention.

Requirements

• Demonstrated success in leading teams to produce high-quality business strategies within the engineering or construction industry.
• Strong leadership and management skills with the ability to manage multiple tasks simultaneously while meeting deadlines.
• Excellent communication, strategic planning, and decision-making skills, with the ability to influence and negotiate effectively at all levels.
• Bachelor's degree in business, marketing, communications, or a related field.
• Seven years of experience in marketing, business development, or business strategy.
• Proficiency in Microsoft Office suite, D365, Adobe Creative Suite, CRM databases, Canva, or similar platforms.
• Ability to work in an office environment with frequent interruptions and occasional travel (5-8% annually).

Nice to Have

• Advanced degree or certifications in business strategy.

Qualifications

• Bachelor's degree in business, marketing, communications, or a related field.
• Seven years of experience in marketing, business development, or business strategy.

Benefits & Perks

• Competitive salary range of $85,100.00 - $127,700.00.
• Work in a hybrid environment with office and potential jobsite exposure.
• Participation in a company committed to safety, inclusivity, and employee ownership.