Senior Digital Marketing Manager, Surgical

About the Role

Key Responsibilities

• Develop and manage increasingly complex digital marketing initiatives that strengthen the U.S. market position, drive share growth, and support market development, while ensuring alignment with Edwards' corporate digital marketing standards.
• Oversee the U.S. digital marketing strategy, partnering with global digital teams, content subject-matter experts, and external agencies.
• Collaborate with cross-functional teams to develop regionally relevant, data-driven channel strategies, leveraging market research insights to inform decision-making.
• Collaborate with partners on broader paid strategy through briefs, cross-team and agency collaboration, bringing technical and regional expertise.
• Ensure accurate planning and execution of all U.S. digital initiatives, providing proactive input and collaboration with digital partners.
• Lead account-based marketing campaigns, email communications, and other U.S.-specific digital activities to achieve regional goals aligned with broader business objectives.
• Develop digitally optimized assets for paid and organic channels based on existing marketing content.
• Optimize the design and user experience of internal sales tools (e.g., Showpad) and collaborate with content owners to maximize their impact for field teams.
• Deliver U.S. digital reporting across tools such as Showpad, Salesforce, Marketo, and custom dashboards, working closely with global partners, commercial excellence, and IT teams.
• Establish, track, and interpret metrics to measure program effectiveness and ROI, providing actionable insights and recommendations for strategic decisions.

Requirements

• Bachelor's degree with 10 years of relevant work experience, or Master's degree with 8 years of relevant experience in digital marketing.
• High proficiency with marketing automation platforms and sales enablement tools (e.g., Showpad, Marketo, Salesforce.com).
• Strong collaboration and communication skills, with proven ability to contribute to strategy development, process improvement, and standards-setting.
• Understanding of agency processes, including briefs, budgets, and project management.
• Experience planning account-based marketing, association partnerships, and sales-enablement digital tactics.
• Experience with broader paid efforts integrated with owned and earned channels.
• Familiarity with complex B2B sales processes or experience in technology, medical device, or pharma industries.
• Expert understanding of digital marketing principles and their application across channels.
• Exceptional attention to detail.

Nice to Have

• Experience with planning and executing account-based marketing and digital tactics for sales enablement.
• Knowledge of agency processes, including briefs, budgets, and project management.
• Experience in medical device, pharmaceutical, or technology industries.
• Familiarity with complex B2B sales processes.

Qualifications

• Educational background: Bachelor's degree or Master's degree in relevant field

Benefits & Perks

• Competitive salaries
• Performance-based incentives
• Wide variety of benefits programs to address diverse individual needs of employees and their families