Senior Digital Product Manager, EDUCARE

About the Role

Key Responsibilities

• Own and drive an outcome-based strategic plan for Boston Scientific's global EDUCARE experience in collaboration with business unit and regional partners, UX, marketing, customer experience, medical education, compliance, and the EDUCARE product owner
• Translate business requirements into a product roadmap aligned with medical education goals and platform capabilities, working closely with the EDUCARE Product Owner to support feature prioritization and delivery
• Integrate EDUCARE into digital marketing, medical education, and omnichannel programs to create seamless customer experiences
• Partner with global analytics teams to define measurement frameworks, track performance, and improve ROI
• Lead EDUCARE's Global Center of Excellence (COE), facilitating knowledge sharing, testing insights, and roadmap alignment across regions and business units
• Identify opportunities to gather customer feedback and insights through market research and user testing
• Collaborate with UX/UI teams to continuously improve user experience and interface design
• Work with content and functional subject matter experts to optimize SEO and GEO strategies for EDUCARE, enhancing organic traffic and visibility in AI-powered search
• Monitor industry trends and competitor strategies to identify innovation opportunities in digital education, particularly in emerging technologies and AI
• Evaluate, prioritize, and coordinate scalable platform enhancements in collaboration with technical teams to deliver impactful user experiences
• Ensure all EDUCARE digital properties function effectively and deliver an exceptional experience to customers
• Establish governance frameworks for content management, data usage, publishing standards, and platform integrity
• Lead change management activities to support successful adoption of EDUCARE initiatives, including stakeholder alignment, communications planning, training, and feedback loops

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• Seven or more years of progressive experience in learning management systems (LMS), digital marketing, or website management
• Minimum of five years of direct experience managing digital platforms or online customer education strategies
• Experience in or understanding of the medical device industry, specifically in medical education or customer training
• Strong ability to conceptualize, analyze, and evaluate digital initiatives, with proven success in strategy and execution
• Advanced knowledge of digital performance tracking tools and ROI measurement frameworks
• Proven experience working in a matrixed organization with a complex technology stack, including CRM, LMS, CMS, identity management, consent management, taxonomy/tagging, personalization, and analytics tools
• Demonstrated success leading digital transformation initiatives with an understanding of cross-functional impacts, technical dependencies, and change management requirements

Nice to Have

• Experience developing or managing global customer education platforms within the healthcare or medical device industry
• Familiarity with SEO/SEM strategies tailored for educational content and AI-powered platforms
• Knowledge of governance frameworks related to digital content and data management
• Strong interpersonal and communication skills, with the ability to influence and collaborate across global teams

Qualifications

• Bachelor's degree in Business, Marketing, or a related field
• Seven or more years of experience in LMS, digital marketing, or website management
• Minimum of five years managing digital platforms or online education strategies

Benefits & Perks

• The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific will vary based on location and other factors
• Compensation will be commensurate with experience and education
• Variable compensation may include bonuses and long-term incentives
• Work mode includes a hybrid model requiring at least three days in the office per week