Senior Director, Commercial & Marketing - Americas

About the Role

Key Responsibilities

• Lead the formulation and execution of DECIEM's Commercial strategy in the Americas region (US, Canada & LATAM), in line with the company's goals and objectives
• Develop sales strategies and an execution plan with the Partnerships team in each region to meet and maximize sales and profitability and exceed key performance indicators
• Develop customized market strategies and plans for New Markets, including mapping distribution networks, identifying partnerships, and establishing regional offices or warehouses
• Anticipate and manage risks, internal and external, and develop risk mitigation plans with agility and personal accountability
• Implement a regional brand marketing and communications strategy that maximizes consumer engagement and earned media value, leveraging the differentiated brand model with local relevance
• Lead regional brand service models and merchandising formats by channel; accelerate retail and direct-to-consumer channels, including omnichannel strategy development
• Influence marketing practices and processes across traditional and social media to execute with agility in a rapidly-evolving media environment
• Develop and implement a vision for in-store retail consumer experience to drive conversion, productivity, digital experiences, and education
• Work closely with the Regional Head of Communications to adapt and leverage global strategy and develop investment plans aligned with regional priorities
• Oversee and manage the operating expense (OPEX) budget, ensuring alignment with financial goals, and lead all P&L, demand planning, and sales assessments for the region
• Manage, train, mentor, and support the performance of all direct reports, setting clear objectives and supporting their development plans

Requirements

• Experience in building, managing, and empowering large teams, preferably in Commercial, Marketing, and Communication functions
• Strong business and financial acumen with analytical skills and a proven track record in a commercial role working with key retailers such as Sephora and Ulta
• Creative strategic thinker with experience overseeing marketing or brand functions and understanding the role of marketing and communications in commercial strategy
• Ability to work well under sustained pressure, managing conflicting priorities and tight deadlines
• Well-developed business acumen and understanding of how to implement and manage change

Nice to Have

• Experience working in or overseeing a marketing/brand function with an understanding of how marketing and communications play an integral role in commercial strategy development
• Experience working with or managing retail partnerships and distribution networks

Qualifications

• Experience in managing and empowering large teams, preferably in Commercial, Marketing, and Communication roles
• Proven business and financial skills with experience working in a commercial environment with key retailers
• Strong strategic thinking and marketing/brand oversight experience
• Ability to manage pressure, conflicting priorities, and deadlines
• Understanding of change management and business acumen

Benefits & Perks

• Generous Vacation & Personal Days, plus additional time off for volunteering, voting, protesting, celebrating birthdays, and more
• 6 months of paid time off for new parents (inclusive of all genders)
• Work from anywhere 4 weeks per year
• Hybrid work model (for applicable roles)
• Summer Fridays - get off at 1pm all summer long (for applicable roles)
• Unlimited access to an Employee Assistance Program including mental health care and mindfulness programs
• Access to Development Grants & LinkedIn Learning membership for growth and learning
• A generous discount on DECIEM products for you, your family, and friends