Senior Director, Digital Marketing

About the Role

Key Responsibilities

• Define, plan, and execute digital marketing campaigns for a roster of artists.
• Contribute to the design and creation of the artist's digital assets, including photo and video content as needed.
• Conduct heavy research of artist communities, micro/macro creators, and word-of-mouth analysis by reading and analyzing blogs and other artist sites.
• Identify viral, digital word-of-mouth marketing opportunities to drive traffic, fan acquisition, and create brand awareness for artists.
• Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement, and partnerships via analytics tools.
• Manage relationships with top-level artists, managers, and other partners.
• Discover new sites and outlets to promote artists and maintain relationships with key sites, creators, and partners.
• Filter analysis results and present insights to internal departments.
• Measure and analyze overall campaign performance, providing insights and key learnings.
• Track milestones including email, social, advertising conversion rates, plays, views, fans acquired, campaign spend, and ROI.
• Create and manage database marketing campaigns to find new fans and optimize conversions.

Requirements

• Must have 4+ years of experience in digital marketing within the music industry, preferably at a major label.
• Strong analytical background and ability to create and update reports.
• Ability to lead cross-functional teams with strong project management, organization, and communication skills.
• Ambitious self-starter requiring minimal direction.
• Excellent oral and written communication skills.
• Proficiency with Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and collaboration tools like Google Drive, Dropbox, Evernote, Basecamp.
• Strong computer knowledge of various music applications and the Internet.
• Motivated, creative, innovative, organized, detail-oriented, and able to work under tight deadlines.

Nice to Have

• Social strategy and paid media planning experience.

Qualifications

• Bachelor's Degree (preferred).

Benefits & Perks

• Comprehensive medical, dental, vision, and FSA options.
• 100% coverage for outpatient mental health services.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• A lifetime fertility support allowance of $30,000 for plan participants.
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 100% immediately vested 401(k) match on the first 5% of contribution.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3 weeks PTO for non-exempt employees.
• 2 weeks paid Winter Break.
• 10 Company Holidays including Juneteenth and Wellbeing Day.
• Summer Fridays between Memorial Day and Labor Day.
• Generous paid parental leave for all types of parents.