Senior Director, Marketing

About the Role

Key Responsibilities

• Oversees the strategic direction and execution of marketing efforts to ensure acquisition, retention and engagement goals are met.
• Owns & defines marketing approach across channels to achieve business goals.
• Stays abreast of marketing trends and capabilities ensuring the marketing tools and technology solutions are best in class.
• Forecasts the impact of marketing campaigns not only at a channel level but also as it impacts the overall business.
• Proactively identifies opportunities to drive the business and leads cross functionally to drive incremental growth and revenue.
• Leads a team of marketing subject matter experts, developing future leaders and continually increasing the impact of the team.
• Manage and allocate budgets ensuring efficient spend and maximizing ROI.
• A channel expert with depth in capabilities, application and orchestration of marketing channels - paid, owned and earned.
• A leader who influences others, organizes complex workstreams and expertly communicates marketing strategies and results.
• Ensures compliance with all applicable laws and regulations.
• Performs other duties as assigned.

Requirements

• Bachelors Degree or 4+ years of commensurate work experience.
• 12+ Years of professional experience in marketing, finance, data or discipline where the role is setting the strategy for a team and delivering results.
• 8+ years of experience leading and developing a team of marketing professionals building a collaborative, high performing environment.
• 8+ years experience developing and measuring marketing campaigns that achieve quantifiable business goals including acquisition, retention, CAC, and ROI.
• 5+ years experience designing and measuring tests, developing marketing KPIs, and delivering executive level results presentations.
• 5+ years experience designing complex campaigns across audiences and channels including targeting, testing and segmentation.
• 5+ years experience leading multiple (5+) complex projects across cross functional teams delivered on time and on budget.
• 3+ years of experience effectively managing budgets within forecast and negotiating with at least 5 vendors resulting in long-term partnerships.

Nice to Have

• Healthcare experience in a leadership role.
• Hands-on experience in marketing channels - email, sms, social media, search, paid digital, etc.
• Experience designing and implementing attribution models.
• Managing budgets of over $5M.

Qualifications

• Educational background includes a Bachelor's Degree or equivalent work experience.
• Extensive experience in marketing, finance, or data disciplines with strategic leadership responsibilities.

Benefits & Perks

• Employee benefits including medical, dental, and vision coverage.
• 11 paid holidays, paid sick time, paid parental leave.
• 401(k) plan participation.
• Life and disability insurance.
• Paid wellness time and reimbursements.
• Participation in Oscar's unlimited vacation program.
• Base pay range: $192,000 - $252,000 per year.