Senior Director, Marketing

About the Role

Key Responsibilities

• Lead the marketing strategy across brand, digital, and in-studio channels
• Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals
• Define goals, priorities, and measurement frameworks for all marketing-led initiatives
• Maintain consistency of voice and creative standards across all touchpoints
• Manage and develop a high-performing marketing team
• Oversee senior marketers across brand, product/retail marketing, and e-commerce
• Provide clear direction, feedback, and development pathways for team members
• Set and manage team operating rhythms, including planning, execution, and reporting
• Own and optimize core marketing channels
• Guide strategy and execution for paid media, email/SMS, influencer, content, social, and site merchandising
• Ensure strong channel performance through regular review of KPIs and vendor output
• Drive alignment between organic and performance channels to support growth
• Partner cross-functionally to drive business outcomes
• Collaborate with Merchandising, Retail, and Finance to plan campaigns, launches, and promotions
• Lead marketing inputs into company planning, OKRs, and business reviews
• Ensure marketing activities support both near-term sales and long-term brand health
• Manage budgets and performance reporting
• Allocate spend across brand and performance channels in line with business priorities
• Track weekly and monthly performance metrics; use insights to inform strategy and shift tactics as needed
• Own marketing forecasting in partnership with Finance and E-Comm

Requirements

• 10+ years of marketing experience in high-growth consumer, retail, or e-commerce environments
• 3+ years of people leadership experience, including direct management of senior-level reports
• Proven success building and executing integrated marketing strategies across brand, product, and digital
• Deep experience with multi-channel execution: organic social, paid media, influencer, email/SMS, retail marketing
• Strong understanding of digital performance and attribution; able to adjust channel mix based on ROI
• Demonstrated experience managing creative development across in-house and external partners
• Familiarity with marketing automation, e-commerce, and analytics tools (e.g., Klaviyo, Shopify, Meta Ads Manager, Google Ads, Google Analytics, Looker, Zendesk, Loop Returns, Yext, Figma, Notion, Asana, Delighted)
• Experience driving lifecycle and retention programs including segmentation, re-engagement, and list growth
• Comfortable managing budgets and reporting across a complex channel landscape
• Strong cross-functional collaborator with a bias toward clarity, action, and accountability
• Owner's mindset with sound judgment, creative instincts, and operational rigor

Nice to Have

• Familiarity with similar marketing platforms and tools
• Experience in the jewelry or retail industry

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including mental health coverage)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company's Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more