Senior Director, Marketing Events (NYC)

About the Role

Key Responsibilities

• Develop and deliver an event roadmap for your assigned portfolio, ensuring alignment with Broadridge's strategic objectives.
• Lead the planning and execution of in-person, virtual, and hybrid events, consistently upholding brand, mission, and messaging standards.
• Drive programs to grow brand awareness, generate leads, strengthen client retention, and position Broadridge as a fintech industry and thought leader; represent the company at designated industry events to maximize thought leadership and brand reach.
• Maintain high standards from event concept through post-event analysis, integrating feedback and learnings to continually elevate results.
• Ensure all events are inclusive, accessible, and deliver exceptional participant experiences.
• Manage budgets for assigned events, ensuring efficient use of resources while maintaining high-quality experiences.
• Negotiate and oversee vendor, venue, and service provider relationships to secure favorable terms and excellent delivery.
• Continuously assess event program effectiveness and performance to maximize return on investment.
• Build, mentor, and inspire a high-performing team, setting clear objectives and supporting ongoing professional development.
• Foster a culture of initiative, accountability, and innovation within the team.
• Collaborate closely with cross-functional stakeholders, including Marketing, Sales, and Business Unit leaders, as well as external partners, to align event objectives with go-to-market plans and elevate event visibility and reputation.
• Provide clear, concise updates and recommendations on event performance to executive leadership.
• Leverage event and analytics technologies (e.g., Cvent, ON24, Salesforce.com) to streamline operations, integrate with marketing systems, and enable robust lead capture.
• Supervise analytics and reporting to deliver timely, actionable insights to the Events team and internal partners.
• Use data-driven insights and KPI analysis to evaluate event performance, recommend improvements, and drive continuous innovation in attendee engagement and event impact.

Requirements

• 8-10+ years of experience in producing world-class in-person, virtual, and multimedia events on a national or global scale.
• Proven success in driving measurable business results (pipeline, leads, revenue influence) through event marketing.
• BA/BS Degree required; event/marketing certifications (CMP, PMP) are a plus.
• Experience in financial services or technology sectors is highly preferred.
• Superior program and project management skills, with a proven ability to deliver complex events end-to-end.
• Effective communicator with strong presentation skills and executive presence.
• Strong client focus with the ability to understand needs and deliver client-centric solutions.
• Highly influential with excellent interpersonal skills and the ability to build support and guide stakeholders at all levels.
• High emotional intelligence, empathy, adaptability, and a collaborative spirit.
• Strategic thinker with a global mindset and experience working across regional markets and cultures.
• Deep business acumen and strong knowledge of marketing, branding, industry trends, and the B2B marketing mix.

Nice to Have

• In-depth Cvent experience is strongly preferred.

Qualifications

• BA/BS Degree required.
• Event/marketing certifications (CMP, PMP) are a plus.

Benefits & Perks

• Salary range $125,000.00- $160,000.00 USD.
• Bonus eligible.
• Comprehensive benefit offerings (details available at www.broadridgebenefits.com).