Senior Director of Product Marketing

About the Role

Key Responsibilities

• Lead the Product Marketing function at Oura, overseeing GTM strategy, product positioning, customer insights, and product storytelling across our full suite of hardware and software experiences.
• Manage and grow a high-performing team of four, with one new hire in scope immediately and additional team growth in the future.
• Drive GTM planning for major hardware and cross-platform launches, ensuring alignment between product, marketing, CX, sales, and retail.
• Own and evolve product positioning and messaging, translating complex technology into simple, compelling stories that resonate with our core customers and new audiences.
• Serve as a thought partner to senior leaders across Product, Marketing, and Brand to inform roadmaps, surface insights, and bring discipline to decision-making.
• Guide and approve strategic narratives, briefs, and content frameworks that drive consistency across campaigns, product surfaces, and customer education.
• Build strong, trusted relationships across the organization to ensure product marketing is a connective tissue between strategy, execution, and customer understanding.
• Keep a sharp pulse on market trends, customer behavior, and the competitive landscape to ensure positioning remains clear, differentiated, and ahead of the curve.
• Lead with influence by shaping priorities and driving alignment across a matrixed, fast-moving organization.

Requirements

• Experience leading a product marketing function at a senior level, with a focus on hardware and software experiences.
• Ability to set strategy, influence at all organizational levels, and drive clarity through complexity.
• Strong leadership skills with experience managing and scaling high-performing teams.
• Excellent storytelling and messaging skills, with the ability to translate complex technology into compelling narratives.
• Experience working cross-functionally with product, marketing, sales, CX, and retail teams.
• Deep understanding of market trends, customer behavior, and competitive landscapes.
• Ability to influence priorities and drive alignment in a fast-moving, matrixed organization.

Nice to Have

• Experience in consumer health technology or wearable devices.
• Strong strategic thinking and systems-level perspective.
• Proven ability to lead cross-functional GTM initiatives.

Qualifications

• Proven experience in product marketing leadership roles, preferably in hardware and software industries.
• Strong strategic, storytelling, and leadership skills.
• Experience managing teams and working cross-functionally.

Benefits & Perks

• Opportunity to lead a high-impact function at a leading consumer health technology company.
• Collaborative and inclusive company culture.
• Work on innovative hardware and software products that improve people's lives.