Senior Director of Product Targeting Strategy

About the Role

Key Responsibilities

• Design and lead data-driven targeting strategies to grow consumer lending products across credit cards, personal loans, and auto loans.
• Collaborate with product and analytics teams to develop predictive models and segmentation approaches that enhance campaign performance.
• Establish and manage a test-and-learn framework to continuously improve marketing effectiveness and drive profitable growth.
• Oversee a team responsible for optimizing direct mail, email, and digital marketing campaigns using advanced data insights.
• Evaluate new data sources and platforms to refine targeting strategies and stay ahead of industry trends and technology shifts.

Requirements

• 12+ years of experience driving targeted marketing strategies and analytics, ideally within financial services.
• 5+ years of leadership experience, with a proven ability to manage teams and complex initiatives.
• Expertise in predictive modeling and machine learning, including regression techniques and experimental design.
• Proficiency in SQL, Python, R, and CRM platforms like Salesforce and Experian Ascend.
• Strong communication and data storytelling skills.
• Advanced degree in a quantitative field such as Marketing Analytics, Computer Science, Statistics, or Economics; Master's preferred.

Qualifications

• Advanced degree in a quantitative field such as Marketing Analytics, Computer Science, Statistics, or Economics; Master's preferred.

Benefits & Perks

• Salary: $145,000 - $155,000
• Comprehensive Benefits: Medical, Dental, Vision, 401K, PTO, Sick Leave as required by law, and Holidays