Senior Director, Paid Marketing - AXS

About the Role

Key Responsibilities

• Provide strategic leadership over the full paid acquisition funnel, developing a comprehensive performance marketing strategy across paid search, paid social, and programmatic display to drive revenue growth and ROI.
• Define and oversee frameworks for channel optimization, guiding teams on bidding, creative testing, segmentation, and budget efficiency.
• Ensure paid media programs align with company-wide goals, long-term marketing plans, and evolving audience strategies.
• Lead cross-functional collaboration with Analytics, MarTech, Creative, and Finance to establish shared KPIs, ensure robust data infrastructure, and unlock actionable insights.
• Direct the development of enterprise-level reporting tools and dashboards, ensuring visibility into performance metrics at both tactical and strategic levels.
• Set experimentation priorities and measurement standards across all paid media channels, including incrementality testing, attribution modeling, and lift analysis.
• Oversee annual forecasting, scenario planning, and investment strategy for a $5M+ budget; continuously assess ROI and make strategic allocation recommendations.
• Drive operational excellence in campaign execution by implementing scalable systems, automation tools, and performance standards across high-volume campaign environments.
• Lead, develop, and inspire a team of senior-level channel leads and specialists, creating a culture of accountability, innovation, and high performance.
• Own hiring strategy and succession planning for the performance marketing function, ensuring depth of expertise and future-ready talent.
• Act as a senior strategic advisor for client and partner engagements, shaping paid media strategies that align with business objectives and delivering high-level performance insights.
• Monitor market trends and competitor activity to inform long-term performance marketing strategy, testing new platforms and approaches as needed.

Requirements

• 8-10 years of progressive experience in paid media strategy development and hands-on execution across multiple digital channels, with accountability for the marketing P&L.
• 4-6 years of experience leading and managing high-performing digital marketing teams, including coaching, mentoring, and performance management.
• Proven experience with full ownership and accountability for a marketing P&L, demonstrating budget management, ROI analysis, and delivering measurable results.
• Experience managing high-scale campaign environments, utilizing automation to streamline processes, and ensuring operational efficiency.
• Strong experience in incrementality testing, attribution modeling, and ROI analysis to optimize ad spend and performance.
• Deep understanding of Google Ads, SA360, Meta, DV360, The Trade Desk, with expertise in bidding strategies, audience segmentation, and creative optimization.
• Proven ability to develop media plans, build client recap presentations, and deploy client dollars effectively in an agency setting.
• Strong collaboration skills with analytics, MarTech, CRM, creative, and finance teams.
• Exceptional leadership skills with the ability to build, recruit, mentor, and develop high-performing teams.
• Strong understanding of digital marketing analytics, attribution models, and reporting tools.

Nice to Have

• Experience with automation tools and scalable systems in campaign management.
• Experience working in an agency setting with client-facing responsibilities.

Qualifications

• Educational background is not explicitly specified, but extensive experience in digital marketing and paid media strategy is required.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.