Senior Director, Partner MarketingNew San Francisco, California, United States

About the Role

Key Responsibilities

• Own the end-to-end global partner marketing strategy across GSI, ISV, and CSP routes to market.
• Define, scale, and continually optimize partner marketing investment models, success metrics, and operational frameworks to exceed global go-to-market objectives and drive competitive advantage.
• Develop the “better together” value proposition and messaging with key partners, in collaboration with product and product marketing teams.
• Drive partner integration into Contentful's core marketing campaigns, sales plays, and regional go-to-market initiatives.
• Serve as the primary marketing strategist and point of contact for top strategic alliances, developing innovative joint marketing plans and aligning on ambitious business goals.
• Execute high-impact co-branded campaigns to drive pipeline and revenue growth.
• Administer and proactively optimize the use of Market Development Funds (MDF) to maximize ROI and achieve critical business objectives.
• Partner closely with regional field marketing and sales teams (AMER, EMEA, ANZ) to localize and scale global programs effectively.
• Enable regional marketers and partner managers with toolkits, messaging frameworks, and scalable co-marketing assets.
• Ensure regional partners are well-represented in field initiatives, strategic events, and cross-functional campaigns.
• Define and report on KPIs to measure the performance and ROI of partner marketing programs across all regions and partner types.
• Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement.
• Identify top-performing tactics and share best practices to continuously improve global partner engagement and pipeline growth.
• Lead, mentor, and actively develop a high-performing global partner marketing team, fostering a culture of excellence, accountability, and continuous learning.
• Foster a dynamic, collaborative, and high-impact team culture that thrives in a cross-functional, matrixed environment, empowering team members to achieve their full potential.
• Partner with marketing operations, enablement, and events to execute world-class programs and partner experiences.

Requirements

• Minimum of 10+ years of progressive B2B SaaS marketing leadership experience, with at least 5 years specifically in a senior-level global partner marketing leadership role.
• Deep expertise in building, managing, and scaling global partner ecosystems, including strategic relationships with GSIs, ISVs, CSPs, and other critical alliances.
• Exceptional track record of designing, leading, and executing global partner marketing strategies that drive demand, accelerate pipeline velocity, and contribute to revenue growth.
• Strong understanding of joint value propositions, solution messaging, and partner-influenced buyer journeys.
• Proven ability to influence and align with senior partner executives and internal stakeholders.
• Exceptional communication, negotiation, and cross-functional project management skills.
• Experience managing global teams across multiple time zones, with the ability to lead both strategy and execution.
• Willingness to travel globally up to 30% as needed.

Nice to Have

• Experience in a high-growth SaaS environment.
• Experience with global marketing operations and tools.
• Multilingual abilities or experience working across diverse regions.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in SaaS and partner marketing is required.

Benefits & Perks

• Full-time employees receive Stock Options for the opportunity to share in the success of our company.
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet.
• Generous paid time off including vacation days, sick days, compassion days, education days, and volunteer days.
• Company paid parental leave.
• Annual education budget for skill development.
• Range of virtual and in-person events for learning and networking.
• Annual wellbeing stipend.
• Monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees.