Senior Director, Product-Led Growth Marketing

Akamai Technologies

Elkins Park, PA

Full Time

Director

25 days ago

Job Description

About the Role

Akamai Cloud simplifies hyperscale cloud computing by offering user-friendly, scalable, and secure solutions. It provides cutting-edge IaaS and PaaS tools that enable developers to create, secure, and expand applications with exceptional performance and flexibility. The company aims to make enterprise-grade cloud services accessible, adaptable, and affordable for organizations of any size, driving innovation and inclusivity in cloud computing. The Senior Director, Product-Led Growth (PLG) Marketing will guide strategy to enhance user acquisition, activation, and revenue for the cloud product, collaborating across teams to design seamless user journeys and implement PLG motions for B2B technology to increase growth.

Key Responsibilities

Executing the overall cloud PLG marketing strategy and roadmap aligned to product experience and revenue goals.
Partnering with senior leadership to embed PLG as a key growth engine across the cloud business.
Leading a cross-functional team of growth marketers, analysts, and collaborating closely with product, engineering, and developer relations.
Designing and launching programs that build awareness, attract users, and support developer engagement.
Defining PLG metrics across the funnel, using data to optimize user acquisition, activation, retention, and monetization.
Analyzing and enhancing onboarding and self-service flows through experimentation to reduce friction and drive growth.
Developing free-to-paid and land-and-expand strategies based on product usage, in partnership with product and sales.
Ensuring alignment across messaging, product experience, customer success, and internal evangelism of PLG best practices.

Requirements

15 years of experience and a Bachelor's degree in Business, Marketing, Computer Science, or a related field.
Experience in product management, growth, or marketing roles with deep PLG knowledge.
Proven success implementing PLG strategies for B2B SaaS products, cloud services, or developer tools.
Knowledge of cloud infrastructure, PaaS/IaaS business models, and developer/IT buyer personas.
Expertise in SaaS growth metrics and pricing models, including CAC, LTV, expansion revenue, freemium, and usage-based strategies.
Analytical and data-driven decision-making skills, with experience in A/B testing and translating insights into strategic growth actions.
Ability to lead teams in a cross-functional environment and influence across the organization.

Nice to Have

Experience working in a cloud infrastructure or developer tools environment.
Familiarity with growth marketing tools and analytics platforms.
Strong leadership and communication skills in a global, remote, or flexible work environment.

Qualifications

Bachelor's degree in Business, Marketing, Computer Science, or related field.

Benefits & Perks

Flexible working options through Akamai's FlexBase program, allowing employees to work from home, office, or both.
Opportunities for growth, development, and achievement within the company.
Comprehensive benefits covering health, finances, family, work, and personal pursuits.

Working at Akamai Technologies

Akamai is curious, innovative, collaborative, and tenacious. The company celebrates diversity of thought and believes in making a meaningful difference. It values global perspectives, customer-centricity, and a work environment that fosters growth, inclusivity, and flexibility.

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