Senior Editorial Content Manager

About the Role

Key Responsibilities

• Oversee the end-to-end content creation process, including ideation, outlining, writing, editing, and production of news articles, blog posts, and other written materials.
• Ensure all content adheres to Workday's brand voice, style guidelines, and quality standards.
• Generate innovative and timely topic ideas aligned with Workday's key messages and current events.
• Collaborate closely with cross-functional teams such as Public Relations, Executive Communications, Analyst Relations, Marketing, Product, and Industry teams to gather information, align messaging, and ensure timely content delivery.
• Manage internal contributors and blog requests across departments.
• Develop and maintain a central newsroom and blog content calendar, ensuring alignment with broader communications and marketing initiatives.
• Collaborate with distribution teams to ensure content is effectively disseminated across various channels, including the Workday website and social media.
• Optimize content for search engines and other platforms to maximize reach and visibility.
• Track and analyze content performance to measure effectiveness, identify trends, and inform future content strategy.
• Continuously evaluate and improve newsroom workflows and processes to enhance efficiency and quality.

Requirements

• 5+ years of experience in journalism, editorial management, content marketing, or a related field, preferably in a corporate newsroom or agency setting.
• Excellent writing, editing, and proofreading skills with a strong command of AP style.
• Proven ability to develop and execute successful content strategies.
• Strong project management and organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience working with senior executives and internal stakeholders.
• Bachelor's degree in journalism, communications, or a related field.

Nice to Have

• Experience in the B2B tech space
• Understanding of SEO best practices

Qualifications

• Bachelor's degree in journalism, communications, or a related field.
• 5+ years of relevant experience.

Benefits & Perks

• Role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants.
• Comprehensive benefits package (details available via link).
• Flexible work approach combining in-person and remote work, with at least 50% of time each quarter in the office or in the field with customers, prospects, and partners.