Senior Email Marketing Manager

Aftership

Los Angeles, CA

Full Time

Senior

18 days ago

Job Description

About the Role

Senior Email Marketing Manager at AfterShip, a Great Place to Work Certified company, is responsible for owning and growing the email marketing channel as a key driver of the customer lifecycle strategy. The role involves building scalable, data-driven email programs to support lead acquisition, nurturing, cross-selling, and retention for a global SaaS business focused on eCommerce. The company values a diverse, collaborative, and innovative culture, operating remotely with a global team and emphasizing experimentation and ownership.

Key Responsibilities

Own and execute email marketing strategy to support key lifecycle stages such as lead acquisition, nurturing, cross-selling, onboarding, and retention across AfterShip's SaaS products.
Develop and manage automated workflows (e.g., welcome series, re-engagement campaigns) using tools like HubSpot, and optimize audience segmentation and targeting.
Analyze performance metrics (e.g., open rates, CTR, conversions, revenue impact) and run A/B tests to continuously improve email effectiveness and ROI.
Collaborate cross-functionally with marketing ops, product marketing, and design teams to ensure copy, layout, and strategy align with brand standards and business goals.
Ensure global compliance with email marketing regulations (e.g., GDPR, CAN-SPAM), and maintain best practices in subscription and data management.
Stay ahead of trends in email and lifecycle marketing (e.g., AI-driven personalization, interactive content) and introduce new tactics to scale the channel.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
3+ years of B2B email marketing experience, ideally in SaaS or e-commerce environments.
Proficiency in email marketing platforms like HubSpot, Mailchimp, or Instantly.ai.
Strong writing skills in English with a track record of crafting high-converting emails.
Familiarity with global email marketing regulations and best practices.
Analytical mindset with experience using data to guide strategy and improve performance.
Excellent collaboration and project management skills across cross-functional teams.
Detail-oriented, self-driven, and comfortable working in a fast-paced global team.

Nice to Have

Experience with AI-driven personalization and interactive content in email marketing.
Experience working in SaaS or eCommerce environments.

Qualifications

Educational background in Marketing, Communications, Business, or a related field.

Benefits & Perks

Competitive compensation
Remote-first/hybrid-flexible work setups
Healthcare coverage offered from day 1
Retirement plans including company match
Annual learning & wellness benefit
Monthly book perk
Career progression & professional development
In-office lunch and commuter benefits for hub location employees

Working at Aftership

AfterShip fosters an innovative and inclusive culture built on curiosity, creativity, and collaboration. Recognized as a Great Place to Work, the company values diversity and teamwork, encouraging experimentation and ownership. It is a remote-first organization with a global, problem-solving mindset, committed to empowering employees' careers and making a meaningful impact in the eCommerce space.

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