Senior Email Marketing Specialist

About the Role

Key Responsibilities

• Manage AAA Life's acquisition email channel to ensure lead and sales plans are achieved each month.
• Partner with internal and external teams to lead all aspects of email campaign management including strategy planning, technical development, proofing, deployment, and performance measurement.
• Oversee external agency development priorities and ensure deliverables meet campaign requirements.
• Provide consultation and recommendations to business stakeholders regarding email best practices.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to develop/document email marketing programs and project plans.
• Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel with a focus on growth of acquisition programs.
• Identify new programs and opportunities that support an omni-channel strategy and prioritize these opportunities.
• Manage the email production processes to ensure all email elements are accurate and relevant, including conducting quality assurance testing.
• Create, monitor, and report on key performance indicators (KPIs) and track initiatives against established goals.
• Responsible for deliverability and overall account reputation to ensure messages are being delivered to the inbox.
• Manage efforts to grow the business through new email marketing strategies and tactics, including automation and optimization of campaigns.
• Lead the design and expansion of existing email journeys to support sales and engagement objectives.
• Manage email deliverability and IP health to ensure messages are delivered to the inbox.
• Provide regular reports and insights on channel and campaign performance to executive stakeholders.
• Lead AAA Life's email experimentation practice, including hypothesis development, test execution, and measurement.
• Consult with analytics staff to identify reporting needs and propose reporting solutions.
• Partner with IT Development team to troubleshoot technical issues and implement new functionality.
• Identify and recommend opportunities for cross-channel integration and lead efforts to expand into other communication channels such as SMS.
• Stay current on digital marketing best practices, industry standards, and compliance requirements, applying them to campaigns.
• Mentor junior team members and support skill development related to email campaign development and execution.

Requirements

• Bachelor's degree in Marketing, Advertising, or similar field of study.
• Minimum of six (6) years of professional experience in digital marketing or email marketing.
• Three (3) years of hands-on experience writing campaign workflows in Adobe Campaign.
• Advanced knowledge and understanding of email and compliance best practices.
• Expert level understanding of HTML, CSS, and JavaScript development for email.
• Experience leading, implementing, and optimizing email marketing programs across the entire marketing lifecycle.
• Experience leading an email experimentation practice, including development, execution, and measurement of A/B and multivariate tests.
• Experience integrating email programs with other direct channels including direct mail, search, display, and social media.
• Excellent organizational skills and process-oriented thinking with an ability to manage complex, multifaceted interactive programs with accuracy.

Nice to Have

• Experience with cross-channel marketing strategies and integration.
• Experience expanding into other one-to-one communication channels such as SMS.

Qualifications

• Bachelor's degree in Marketing, Advertising, or similar field of study.
• Minimum of six (6) years of professional experience in digital marketing or email marketing.
• Three (3) years of hands-on experience writing campaign workflows in Adobe Campaign.

Benefits & Perks

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.
• Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.