Senior Email/CRM Operations Associate

About the Role

Key Responsibilities

• Lead all marketing operation efforts across email, push, and SMS channels for the Optum Now business.
• Build and manage campaigns, templates, automation, and data extensions within Iterable and other platforms.
• Collaborate with marketing, creative, product, and technology teams to identify needs and opportunities for impactful campaigns.
• Ensure communications are personalized, optimized, measurable, and consumer-first.
• Drive innovation by exploring new technologies to improve delivery and efficiency of customer experiences.
• Build and execute customer journeys, automation, testing plans, and identify technical and data requirements for implementation.
• Report on channel and email engagement and conversion metrics to measure campaign effectiveness.

Requirements

• BS/BA degree in Marketing, Business, Information Technology, or relevant experience.
• Deep experience building and managing digital campaigns, templates, automation, and data extensions.
• Expert level HTML skills and experience with reporting engagement and conversion metrics.
• Experience with Iterable, including handlebars, utm tracking, journey validation, user profile data, API connections, and QA.
• Proficiency with digital tracking tools such as Google Analytics, Adobe Analytics, Tableau, Databricks, or Looker.
• 3+ years in marketing communication, business operations, or related roles.
• 3+ years working with workflow or creative technology.
• Experience with A/B testing strategies and test planning.
• Comfort as an individual contributor within a larger marketing team.

Nice to Have

• Experience in the healthcare industry (2+ years preferred).

Qualifications

• Educational background in Marketing, Business, or Information Technology preferred.
• Relevant professional experience in marketing or operations roles.

Benefits & Perks

• Starting salary of $77,000 to $95,000, based on location, qualifications, and experience.
• Health insurance coverage (medical, dental, vision).
• Life and disability insurance.
• Flexible Spending Accounts and HSA.
• Paid Time Off, holiday pay, and paid parental leave.
• 401(k) with match.
• Employee assistance program and wellness benefits.
• Access to Udemy for Business learning platform.
• Additional perks including pet services, pharmacy benefits, income protection, gym discounts, and more.