Senior Experience Strategist

About the Role

Key Responsibilities

• Lead communication strategy development that leverages insights to generate and nurture leads and customers effectively across the customer lifecycle.
• Demonstrate passion for developing marketing campaigns that utilize CRM principles to maximize achieving client business goals.
• Develop deep insights into customer beliefs, attitudes, barriers, and drivers across the entire journey, leveraging secondary and primary research and social listening.
• Design customer experience programs using a multitude of channels and platforms including email, direct mail, mobile, and social.
• Research and write creative briefs and brief internal teams.
• Develop content strategy for new campaigns that engages customers and helps them to change behavior.
• Work with creative teams to inspire great work through strategic direction, knowledge of channel and industry best practices informed by meaningful data insights.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Work collaboratively with the Marketing Sciences team to establish KPIs, define learning/testing plans, and provide analysis reports and key takeaways.
• Develop presentations and present recommendations to clients.
• Maintain up-to-date knowledge of evolving CRM best practices.

Requirements

• Bachelor's Degree in related field.
• 5+ years of experience in strategic planning at an agency.
• Data-driven, critical thinking marketer with the ability to distinguish signals from noise in campaign-building and post-send analysis.
• Strong knowledge of CRM channel experience.
• Ability to collaborate with internal and client teams, thrive in a fast-paced environment, and manage multiple projects with various deadlines.
• Proficient in MS Office and development of PowerPoint presentations.
• Excellent writing and editing skills with strong attention to detail.

Nice to Have

• Financial services experience.

Qualifications

• Formal educational background includes a Bachelor's Degree in a related field.

Benefits & Perks

• Health, vision, and dental insurance.
• 401(k) plan.
• Stock options.
• Healthcare & Dependent Flexible Spending Accounts.
• Vacation, sick, and personal days.
• Paid parental leave.
• Disability benefits.
• Hybrid work model allowing two days per week remote work.
• Paid activism days.