Senior Federal Marketing Manager

About the Role

Key Responsibilities

• Develop and execute a quarterly marketing plan with clear strategic focus areas, tactical initiatives, and outcomes aligned to Federal GTM objectives.
• Partner closely with capture teams and strategic Ecosystems partners to build integrated co-marketing plans that influence deals and deepen customer and partner engagement.
• Ensure timely delivery of programs that meet or exceed performance metrics and business goals.
• Monitor budgets and allocate funds to maximize ROI while staying within quarterly budget parameters.
• Adapt plans to reflect shifting market dynamics, feedback, and performance data.
• Lead branding and awareness efforts across the Federal market by crafting compelling narratives that align with agency missions and priorities.
• Collaborate with external agencies and internal teams to develop thought leadership content, PR, and earned media.
• Stay informed on Federal policy, procurement, and technology trends to inform campaign messaging and strategic timing.
• Deliver high-impact integrated marketing programs that balance brand elevation with pipeline generation.
• Inform the development and upkeep of Federal-focused web and digital content.
• Own Federal pipeline targets and work closely with GTM teams to deliver measurable pipeline and bookings outcomes.
• Drive demand through account-based marketing, integrated program innovation, and aligned event strategies.
• Manage Federal participation in global and regional events, driving executive-level attendance and post-event follow-up.
• Report quarterly marketing-sourced and marketing-influenced pipeline contributions.
• Lead Federal customer and Ecosystem partner participation in Palo Alto Networks' signature events.
• Act as the Federal Sales strategic marketing partner—bridging communication across GTM, Product Marketing, Government Affairs, Policy, and Corporate Marketing.
• Influence across the business and provide regular updates to key stakeholders on campaign activity, results, and sales alignment.
• Lead internal alignment across Federal initiatives to maintain a unified voice and strategic direction.
• Coordinate and communicate priorities and key initiatives across all GTMs and cross-functional workstreams.

Requirements

• 8+ years of B2G/Federal marketing experience with a strong understanding of the Federal landscape, procurement cycles, and agency missions.
• Deep network within the Federal IT and cybersecurity community, including partners, influencers, stakeholders, and media partners.
• Strong grasp of Federal trends, emerging policies, and legislative drivers influencing technology adoption.
• Proven success designing and executing creative, disruptive, and strategic campaigns tailored to Federal audiences.
• Self-motivated and entrepreneurial with a bias toward action, able to work independently, make data-driven decisions, and navigate complex scenarios.
• Excellent communicator and team player who thrives in a highly matrixed, fast-paced environment.
• Comfortable engaging with executives and public affairs leaders to align strategy and message.
• Passion and commitment to supporting the U.S. government's mission.

Nice to Have

• Existing relationships with Federal agencies, partners, and media.
• Experience with integrated marketing campaigns and digital content development.
• Knowledge of cybersecurity industry trends and technologies.

Qualifications

• Educational background is not explicitly specified, but extensive professional experience (8+ years) in B2G/Federal marketing is required.

Benefits & Perks

• Compensation between $152,000 and $245,500 per year, depending on qualifications and experience.
• Potential inclusion of restricted stock units and bonuses.
• Flexible wellbeing spending account with over 1,000 eligible items.
• Access to mental and financial health resources.
• Personalized learning opportunities.