Senior Global Marketing Director - Digital Capabilities & Innovation

About the Role

Key Responsibilities

• Create a customer-first narrative with an aligned digital product roadmap.
• Lead the development of new SaaS products by identifying market gaps and customer pain points, translating these into opportunities for digital products that enhance customer experience.
• Refine business models including ARR, NRR, CAC/LTV, and payback periods.
• Run dual-track agile processes (discovery and delivery) with structured experimentation.
• Develop data sets and dashboards to measure adoption, usage, and value of digital products.
• Define ideal customer profiles, market segments, and product positioning.
• Lead pricing and packaging strategies, including usage-based or tiered models.
• Partner with Marketing and Sales to develop go-to-market plans, enablement playbooks, and adoption programs.
• Own revenue targets for incubated products and report on growth KPIs.
• Mobilize cross-functional teams including Product, Marketing, Engineering, Data, and Sales.
• Translate technical concepts for non-digital and executive audiences.
• Lead internal enablement and change initiatives such as field pilots and operational readiness.
• Foster a culture of curiosity, experimentation, and learning from failure.
• Collaborate on IoT strategy and development plans.
• Partner with Transformation leadership to integrate digital capabilities.
• Assess the competitive landscape and promote awareness of external innovation.
• Develop and coach team members, supporting professional growth and team culture.

Requirements

• 8-10 years of product marketing experience, with a preference for MBA or graduate degree.
• Proven experience in SaaS product development and commercialization, preferably in a start-up environment.
• Track record of revenue ownership including ARR, retention, and SaaS scaling.
• Expertise in pricing, segmentation, and go-to-market execution for software products.
• Experience running structured experiments and validating business assumptions.
• Strong project management and execution skills for cross-functional initiatives.
• Financial acumen with the ability to model and assess P&L requirements.
• Excellent interpersonal, presentation, and executive communication skills.
• Ability to translate technical and data concepts for commercial and operational teams.
• Comfortable working in ambiguous environments and challenging the status quo in legacy settings.

Nice to Have

• Experience in a start-up environment.
• Experience with IoT strategy and development.
• Experience in digital transformation initiatives.

Qualifications

• Educational background with an MBA or graduate degree preferred.

Benefits & Perks

• Comprehensive and market-competitive benefits package.
• Eligibility for annual bonus and long-term incentives based on performance.
• Additional benefits details available at the company's benefits webpage.