Senior Graphic Designer / Art Director

About the Role

Key Responsibilities

• Conceptualize and develop original design concepts that elevate brand presence across all touchpoints
• Create and refine visual systems that embody brand identity, tone, and strategic positioning
• Design compelling layouts, typography, imagery, and overall visual cohesion across platforms
• Master and utilize the full Adobe Creative Suite and other industry-standard design tools
• Learn and internalize client brand guidelines to become a true brand ambassador
• Stay current with design trends, technologies, and industry-specific visual conventions
• Provide art direction and creative leadership to ensure cohesive brand representation
• Design print collateral including brochures, magazines, direct mail, signage, and packaging materials
• Create consistent and engaging digital assets including websites, landing pages, microsites, and email campaigns
• Develop motion graphics, animations, and visual elements for video content
• Design social media content across multiple platforms (LinkedIn, Instagram, X, Facebook, TikTok, etc.)
• Create visually compelling paid digital advertising creative elements
• Ensure brand consistency throughout integrated marketing campaigns across all touchpoints
• Design responsive visual systems that maintain integrity across various screen sizes and devices
• Collaborate with campaign teams to translate strategic concepts into visual execution
• Interpret campaign briefs and strategic documents into visual design solutions
• Ensure consistent visual language across all campaign elements and customer journey touchpoints
• Identify opportunities for visual innovation while maintaining brand consistency
• Document evolving visual systems to maintain historical brand continuity
• Collaborate with copywriters and marketing teams to integrate verbal and visual communication

Requirements

• Bachelor's degree in Graphic Design, Visual Communication, or related field
• 5+ years of experience in graphic design with a focus on brand development
• Exceptional portfolio demonstrating conceptual thinking and design execution
• Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, XD)
• Experience with digital design tools and prototyping platforms
• Understanding of printing processes, production requirements, and file preparation
• Knowledge of video and motion graphics production
• Experience developing and implementing comprehensive brand guidelines
• Understanding of retail environments and shopper marketing principles
• Knowledge of packaging design principles and regulatory requirements
• Ability to quickly learn and adapt to varied industry visual languages
• Strong visual literacy and understanding of design principles
• Excellent communication skills with ability to present and defend design concepts
• Portfolio demonstrating design excellence across multiple platforms

Nice to Have

• Experience with motion graphics and animation
• Knowledge of industry-specific visual conventions
• Experience with prototyping platforms

Benefits & Perks

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays