Senior Growth Marketing Manager

About the Role

Key Responsibilities

• Support the performance marketing strategy, crafting and conducting campaigns across Video, SEM, Display, Social, and Affiliate channels.
• Manage the creative process across paid channels, including user-generated content, influencer collaborations, and branded creative.
• Fine-tune web conversion and funnel optimization.
• Manage, launch, and optimize custom landing pages supporting Paid, Organic, and CRM initiatives.
• Support in pioneering new channels such as Affiliate, TV, Audio, and Direct Mail.
• Collaborate with Biz Ops and Analytics teams to translate data into actionable insights.
• Monitor performance metrics to ensure campaigns meet KPIs like ROAS, CAC, and CPLV.

Requirements

• 4-6 years of experience with ROAS / KPI-driven performance marketing, managing campaigns across TikTok, Meta, and beyond.
• Full funnel marketer with understanding of how paid and organic channels work together and different campaign tactics and KPIs.
• Tech-savvy and competent in digital tools and platforms that support performance marketing.
• Experience in setting up conversion tracking across channels and platforms (iOS, web, Android).
• Understanding of marketing tech, especially mobile attribution partners (AppsFlyer, Branch).
• Strong communication skills and ability to collaborate with cross-functional teams.

Nice to Have

• Experience working in local marketplace environments.
• Experience managing affiliate programs.

Benefits & Perks

• Health, Dental & Vision insurance, with contributions to premiums.
• Stock Option Plan for employee ownership.
• 401k plan.
• Unlimited Paid Time Off (PTO).
• Paid parental leave.
• Annual ResortPass credit for access to hotel amenities.