Senior Integrated Marketing Manager

Pure Storage

Bellevue, WA

Full Time

Senior

118k-224k

29 days ago

Job Description

About the Role

We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. Pure Storage is seeking a highly motivated and experienced Senior Integrated Marketing Manager. This role will be focused on developing effective campaign strategies, plans, and leading a cross-functional campaign team to drive brand awareness, customer engagement, and revenue growth. If you are an experienced Integrated Marketer with a passion for driving successful campaigns, we encourage you to apply and be part of the Pure Storage team.

Key Responsibilities

Develop and lead integrated marketing campaigns
Collaborate with cross-functional teams to define campaign objectives, target audience, and key messaging
Leverage market research, customer insights, and industry trends to inform campaign strategies
Identify and prioritize marketing channels and tactics to achieve campaign goals
Assist in the development of campaign budgets and timelines
Evaluate the effectiveness of campaigns through KPIs and metrics, making data-driven adjustments as needed
Help manage the integrated campaign budget effectively, ensuring optimal allocation of resources for maximum ROI
Drive cross-functional campaign rhythms and workflows that underpin a strong integrated marketing motion
Develop and implement internal communication programs to ensure alignment and engagement across the marketing organization and stakeholders
Foster a culture of transparency and open communication within the marketing team
Communicate campaign strategies and results to executive leadership
Collaborate with cross-functional teams to ensure integrated and consistent messaging
Continuously optimize workflows with cross-functional marketing teams and help manage change to ensure overall alignment for campaigns and programs
Build and maintain strong relationships with external partners, agencies, and vendors as necessary

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Proven track record in integrated marketing and campaign strategy development, with a minimum of 7 years of relevant experience
Strong understanding of B2B technology marketing, preferably in the IT, data storage, or cloud computing industry
Excellent communication, interpersonal, and leadership skills
Demonstrated ability to lead cross-functional teams
Proficiency in marketing technology tools and analytics
Strategic thinker with a data-driven approach to decision-making
Exceptional project management skills
Experience with internal communications and employee engagement initiatives is a plus

Nice to Have

Experience with internal communications and employee engagement initiatives

Qualifications

Bachelor's degree in Marketing, Business, or related field
Minimum of 7 years of relevant experience in integrated marketing

Benefits & Perks

Competitive salary range of $118,000-$224,000 USD
Potential incentive pay and/or equity
Flexible time off and wellness resources
Company-sponsored team events
Opportunities for growth and development
Recognition as a Fortune's Best Large Workplace and Great Place to Work

Working at Pure Storage

We celebrate critical thinking, innovation, and trailblazing. We support growth and contribution to meaningful work. Our culture emphasizes building each other up, setting aside ego for the greater good, and fostering diversity, equity, inclusion, and sustainability. We are committed to creating an inclusive environment where everyone finds their rightful place and every voice matters.

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